Sport Management

Love sports? TWU's sport management program was designed for the ultimate fan who wants to work in the sports field, whether it be in marketing, business or operations.

The master's in sport management is offered online to allow you to take courses that fit your schedule as a working professional. The PhD program includes a combination of online and classroom instruction on our Denton Campus. We offer flexible enrollment, meaning you can be admitted in the Fall, Spring or Summer semesters.

Careers & Salaries

Graduates work in sport-related industries, including professional, major and minor leagues; collegiate and high school sports; recreational and wellness facilities; not-for-profit sport organizations; amateur athletic associations; sport management and marketing firms; and event operations. Career options include administration, general management, communication, facility operations, legal, marketing, player operations, retail/licensing, and ticket operations and sales.

Salaries in these professions vary widely.

Why Sport Management at TWU?

TWU offers this interdisciplinary program with a strong foundation in business, marketing, communication and law. You will balance learning about the business elements of sport with the study of sport as a means of individual and social improvement.

Our program allows for a flexible online learning environment coupled with access to a varied and diverse sport industry in the Dallas-Fort Worth metroplex. You will collaborate with your classmates as well as apply what you learn with industry leaders.

As the nation's largest public university primarily for women, our program is focused to empower future professionals, especially women, to be positive agents of change in the sports field.

Master's Program Requirements

This is a 36-hour online program that allows you to select your culminating experience to include either an internship with a sport-related organization, a thesis or a comprehensive exam. See full program requirements in the Graduate Catalog.

As a full-time student, you can complete your master's coursework in as little as four semesters.

Doctoral Program Requirements

This program requires 96 credit hours, with mentorship and engagement in national and international research and presentations with faculty. (See full program requirements in the Graduate Catalog.)

You also must select a minor outside of the department of Kinesiology. Recommended areas of research interest include business, communication or education administration.

As a doctoral candidate, you should gain proficiency in both teaching and research. Before you are allowed to take your comprehensive exam, you must:

  • Give a minimum of two presentations at local, state, regional, national or international conferences
  • Be involved in a minimum of two research projects at TWU
  • Submit at least one manuscript for publication as first or co-author
  • Be mentored on teaching by a faculty member culminating in the teaching of at least one section of an upper division undergraduate class

How to Apply

All graduate-level applicants must have a minimum 3.0 GPA for the last 60 hours of undergraduate study. All prospective doctoral students must have a 3.2 GPA for all prior graduate work. No GRE is required.

Application Steps:

  1. Apply to the TWU Graduate School. (See the Graduate School for specific Kinesiology program admission requirements.)
  2. Submit your resume and reference letters (two for the master's program, three for PhD) to the Kinesiology Graduate Coordinator.
  3. If you are a doctoral candidate, the Kinesiology department will review your materials and determine if you qualify for an interview.

You cannot be admitted into the sport management doctoral program unless you have an interview with the Kinesiology department.

For More Information

David Nichols, PhD
Graduate Program Coordinator & Interim Department Chair
Department of Kinesiology
(940) 898-2576
Email: DNichols@twu.edu

Gwendolyn Weatherford, PhD
Assistant Professor
Sport Management
(940) 898-2584
Email: gweatherford@twu.edu