Vivid Images that Communicate
Presentation boards are used to identify the theme, mood, or spirit of an idea. The best presentation boards fuse visual and verbal elements into a vivid image.
- A presentation board should combine an evocative theme, a visual development of the theme, and a verbal flourish in order to engage the viewer's imagination and awareness.
- Presentation boards most often focus on a fashion trend or theme that is likely to move into the mainstream.
- Style, look, fabric, color, detail
- This trend or theme has already been tested in the market and is predicted to sell well to consumers.
- A board often is labeled in a way that describes the appeal of the trend or theme.
- Retro, Minimalist, Youthful, Working Women, Career Casual
- Lifestyle, pop culture influence, historical, ethnic, mood, spirit
- Design teams can translate trend boards into concept boards that are used to guide designers in line development.
- Having a visual concept of an idea assists the design team in keeping focused on a desired direction.
- Concept boards also are used to sell products to a manufacturer’s sales force and to retail buyers.
- Finally, concept boards are used to educate a retail sales force.
Developing a theme or concept can be difficult.
A theme should capture the essence of a trend, but can be a creative challenge.
Once identified, the theme becomes the unifying force for everything on the board.
- Typeface for lettering
- Fabric swatches
Graphic balance is essential; shapes and elements must be in proportion to the board.
Images, Photos and Sketches
Images should interpret the mood of the theme.
Color interplay must make sense and augment the theme.
Give consideration to hue, value, and intensity.
The layout of the board determines how the viewer sees and comprehends the content and idea of the theme.
- The eye should continue to move within the borders of the board.
- The best boards have a focal point with all of the items contained on the board arranged to move the eye on a path around the board.
The first step is to decide on orientation, either portrait or landscape.
The second step is to divide the space into an uneven number of units.
- Dividing the space into thirds in both directions provides flexibility to choose one of any four focal points.
- Focusing on one of four possible focal points makes the final layout of the board more dynamic and interesting.
Arrangement of the images and the text on the board usually follows a classic pattern.
- Band, for a linear row of images balanced by text or white space.
- Axial, for a branching composition.
- Grid, like the columns in a newspaper.
- Path, which emphasizes the visual movement between images.
Weak trend boards:
- Do not utilize a strong focal point.
- Do not organize images so that the eye is enticed by the visuals.
- Do not look clean and professional with neat lettering, straight cuts, and unseen adhesives.
- Direct the eye away from images.
- Have too much white space that detracts from the interest in the images.
- Have haphazard and/or random arrangements that are confusing and unintelligible.
- Have too many elements and appear to be overloaded.
Strong presentation boards:
- Utilize small platforms to mount photos, images, or fabrics in order to give the layout dimension, depth, and interest.
- Are made from a foam core board, usually 20” X 30”.
- Are durable to withstand movement and use.
- Are portable for shipping and transport to numerous locations.
- Have no elements permanently mounted until all elements are identified and placed on the board.
- Are made with thought and care and not at the last minute.