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TWU names Heidi L. Tracy new vice president for advancement


Tracy photo

DENTON/DALLAS/HOUSTON — Heidi L. Tracy has been appointed the new vice president for advancement for Texas Woman’s University, the nation’s largest university primarily for women. Previously, Tracy served as the vice president for institutional advancement at Otterbein University, Ohio.

“Heidi’s vast experience in fundraising and donor relations makes her the ideal leader to take TWU to the next level in terms of fundraising and donor engagement,” said TWU Chancellor Carine M. Feyten. “I am delighted to have her join our team and know she will be an excellent addition to TWU.”

Tracy begins her duties at TWU June. 1

“All of the components necessary for a successful advancement program are present at Texas Woman’s University — dynamic leadership, dedicated faculty and staff, a reputation of excellence, a supportive community and impressive alumni make up the perfect platform for building a fundraising program that will help to fulfill TWU’s future vision,” Tracy said. “I feel privileged to join the TWU family.”

Tracy had served as the vice president for institutional advancement at Otterbein since 2009. During her tenure, she reconstructed the university’s advancement organization for the planning and implementation of a $50 million campaign. Launched in 2014, the campaign was the institution’s first comprehensive campaign in 20 years. She also initiated a brand study and communication plan to market institutional identity in support of the campaign. Under her leadership, Otterbein has increased the number of donors by 38 percent, unrestricted annual giving by 54 percent and produced the second-best overall cash year in the university’s history — $6.9 million. Tracy also developed strategies to maximize development and engagement opportunities for constituents, affinity groups and high net-worth individuals.

Prior to joining Otterbein, Tracy served as vice president for individual giving at Carnegie Mellon University for three years. There, she led a staff of more than 50, who produced between $20 to $30 million in new commitments each year for the institution.

Tracy began her career in higher education at Ohio University, where she worked for 11 years in various positions in the development office, including assistant dean for development, assistant director for major gifts and executive director for major gifts. In that time, she personally secured more than $37 million for the university, including a $15 million corporate foundation gift to name the Scripps College of Communication.

Tracy completed Harvard University’s Institute for Education Management and earned her bachelor’s degree in journalism from Ohio University’s E.W. Scripps School of Journalism.


Founded in 1901, Texas Woman’s University is a public university with an enrollment of approximately 15,000 students on campuses in Denton, Dallas and Houston. TWU offers more than 140 undergraduate, master’s and doctoral degree programs in the liberal arts, nursing, health sciences, business, the sciences and education.

Media Contact:

Amanda Simpson
Director of Media Relations

page updated 5/9/2016 4:57 PM