Typography

Museo Sans is the typeface the logo is customized from. It is used in all the logo system variations, department and office names, etc.

 

Gotham Medium is used in the logo for the word "UNIVERSITY."

Museo Sans typeface examples

Gotham Black Typeface examples

Headlines - Museo 900

Set in sentence-case. Type size will be determined by space available (such as 24 point with 28 point leading in an 8.5x11 ad)

Subhead Museo Sans 700

Set in sentence-case. Type size will be determined by space available (such as 14 point with 18 point leading in an 8.5x11 print ad).

Body Copy - Museo Sans 300

Set in sentence-case. Type size will be determined by space available (such as 10 point with 16 point leading in an 8.5x11 print ad).

CTA - Museio Sans 900

Set in sentence-case. 1 point larger than body copy.