Visual Identity Manual

This section is a reference tool providing standards for usage of Texas Woman's University logos. Because the logos are a fundamental element of all Texas Woman's University brand identification, these standards have been established to ensure consistency wherever and however it is displayed. While this manual contains guidance for basic applications of the Texas Woman's University logo, it cannot anticipate all possible uses.

Any applications of the Texas Woman's University logo not directly addressed here - or applications that cause usage questions to arise that are not answered here - will require prior approval.

Refer all brand guideline questions or comments to:
Marketing and Communications
Renee Thompson, Manager of Design Services

Manual Sections

Logo elements: logo mark and logotype

Area of isolation

Logo lockups - full name

Logo lockups- abbreviated name

Secondary logos (including location logos)

One-color logos


Tagline - Boldly Go

Social Media

Dos and Don'ts

Page last updated 12:16 PM, August 17, 2017