Visual Identity Manual

This section is a reference tool providing standards for usage of Texas Woman's University logos. Because the logos are a fundamental element of all Texas Woman's University brand identification, these standards have been established to ensure consistency wherever and however it is displayed. While this manual contains guidance for basic applications of the Texas Woman's University logo, it cannot anticipate all possible uses.

Any applications of the Texas Woman's University logo not directly addressed here - or applications that cause usage questions to arise that are not answered here - will require prior approval.

Refer all brand guideline questions or comments to:
Marketing and Communications
Renee Thompson, Manager of Design Services
940-898-3455
marcomdesign@twu.edu

Manual Sections

Logo Elements: Logo Mark and Logotype
TWU logo in maroon

Logo Mark

  • The logo mark is created from intersecting pathways inspired by the fountain on the main campus.
  • The mark is set in the brand color maroon, PMS 202.
  • The logo mark may be used independently from the logotype elements, such as on-campus signage, social media where the name of the university is already known and special projects from the Chancellor's office.

Logotype

  •  The logotype is made from a custom typeface and should not be edited or retyped.
  • “TEXAS WOMAN’S” is set in the brand maroon while “UNIVERSITY” is in 100% black.
  • The logotype may be used independently from the logo mark in areas where space does not allow room for both elements together.

Texas Woman's University

Area of Isolation

Minimum Area of Isolation (Primary Centered Lockup)Area of Isolation - Visual Identity Manual

  • Area around the logo is based off the height of the “N” as indicated above.
  • Text, headlines and graphics must not violate this area.
  • These same spacing requirements apply to the one-color versions of the logo as well.
Logo Lockups - Full Name

Primary Centered Lockup

Primary fullcolor logo

Horizontal Lockup

Horizontal TWU logo

Logo Lockups - Abbreviated Name

These abbreviated versions are for internal marketing communications use only.

Refer all brand guideline questions or comments to:

Marketing & Communication
Renee Thompson, Manager of Design Services
940-898-3455
marcomdesign@twu.edu

Horizontal Lockup

Three TWU logos with logo mark and letters TWU

Stacked Lockup - Box

TWU logo mark and words TWU in maroon box

This logo may also be used as a reversed-out version of the lockup (it isn't forced to be in a box).

Stacked Lockup - No Box

TWU logo mark and words TWU in white square

Secondary Logos

Est.|Co-Ed. Logos

TWU logos with words Est. 1901. Co-ed 1994

Location Logos

TWU logos with words Denton Dallas Houston

One-Color Logos
  • One-color versions of the logo exist for use when the logo appears on a colored background or when printing methods restrict the use of color or amount of colors.
  • The one-color logo elements can be used in the two full name lockups and follow all the same usage rules as the corresponding primary, full-color versions, except for the background color restrictions.

TWU logo mark and words Texas Woman's University in maroon box

TWU logo mark and words Texas Woman's University in maroon box

One-color TWU logos in maroon

Color Palette

Primary Colors

A square of TWU's official maroon in PMS 202

Maroon
PMS | 202C
CMYK | 9 100 64 48
RGB | 133 9 42
HEX | 850928

A square of TWU's approved white color.

White
PMS | N/A
CMYK | 0 0 0 0
RGB | 255 255 255
HEX | FFFFFF

Secondary Colors

A square of TWU's approved amaranth color.

Amaranth
PMS | 7636C
CMYK | 15 100 60 3
RGB | 202 30 80
HEX | CA1E50

A square of TWU's approved eggplant color.

Eggplant
PMS | 518C
CMYK | 68 90 35 24
RGB | 92 49 94
HEX | 5C315E

A square of TWU's approved gold color.

Gold
PMS | 458C
CMYK | 13 10 81 0
RGB | 227 211 83
HEX | E3D353

 

Typography

Museo Sans

Museo Sans is the typeface the logo is customized from. It is used in all the logo system variations, department and office names, etc.

Museo Sans typeface examples

Gotham Medium

Gotham Medium is used in the logo for the word "UNIVERSITY."

Gotham Black Typeface examples

Tagline - Boldly Go

The official university tagline is Boldly Go. Altering the tagline to include other words or using it in conjunction with other phrases is not permitted. For example, “Boldly Walk” or “Boldly Dine” are not appropriate uses of the tagline. Altering the tagline detracts from the main messaging and visual identity of the official tagline.

The "Boldly Go" tagline may be used in any number of forms (following other aspects of standards such as typography/color). There is not an official tagline logo that must be consistently used on all items or materials. You may use one of the official typefaces. Provided below is a tagline for use on items in the Gotham typeface.

Download PNG Tagline files

Examples

Retractable Banner

Maroon rectangle with TWU logo and words Boldly Go

Newsprint Cover

girl walking on sidewalk with maroon box on bottom containing TWU logo and Boldly Go

Pin Notecard

Texas Woman's University War with Pioneer Pride. Boldly Go.

Social Media

Logos

Maroon square with white TWU logomark

Taken directly from Abbreviated Logo Lockup

White TWU logomark in maroon circle

1/8 of diameter padding around

Department Social Media Templates

  • Profile pictures for departments on social media will always feature the fountain by itself, with the department name written in close proximity in the format of "TWU - (Department Name)."
  • All university social media accounts must use the profile photos provided and accounts must be registered with Marketing and Communications. Refer any questions or comments to socialmedia@twu.edu.

Facebook Example

Screenshot of Facebook screen

Instagram Example

Screenshot of Instagram post

Twitter Example

Screenshot of Twitter post

Dos & Don'ts

Approved Logo Use Examples

TWU logos in various formats

Examples of how to use the new TWU logo

Incorrect Logo Use Examples

Examples of what not to do with new TWU logo

examples of what not to do with the new TWU logo

Guide for T-Shirt Designs

Shirt Color

  • Shirt fabric must be maroon, white or gray.
  • "Heathered" maroon is also approved.
  • Ink can be white or maroon. The maroon must strive to match PMS 209.

No other ink or shirt color is permitted without prior approval.

A square of TWU's official maroon in Pantone 202

The official TWU Maroon is Pantone 202.

A square of TWU's official maroon in Pantone 209

Because of the variance in fabric materials and dying methods, TWU matches to PMS 209 on clothing materials to more consistently approximate the official TWU maroon.

Recommended embroidery: Madeira Thread 1384

Vendors

  • Pioneer Plaid must be produced by a licensed Learfield Licensing Partners.
  • To become a licensed vendor or questions regarding licensing visit twu.edu/licensing.

University Designations

  • Shirts must be produced with an official university logo or the name of the university.
  • Approved logos can be requested from marketing at marcomdesign@twu.edu.
  • Approved university names are Texas Woman’s University, TWU or T-Dub.

Please make sure you read the TWU Branding Style Guide before submitting your design to marketing.

Approvals

  • Shirts must be approved before the order is submitted.

Not sure who approves your shirt? Select the appropriate department below:

Marketing approves for:

  • New student recruitment
  • Community
  • Staff

Submit to marcomdesign@twu.edu.

Student Life approves for:

  • Current students
  • Student organizations

Submit to mcarr@twu.edu.

Faculty approves for:

  • TWU Faculty

Submit to CFEgraphics@twu.edu.

Guide for Pioneer Plaid Designs

A swatch of maroon, black and white plaid.

  • Pioneer Plaid scaled at 30 percent.
  • Boldest white line is always horizontal.

Match printing to the following colors.

Do not screen back/watermark/ghost the Pioneer Plaid.

A square of TWU's official maroon in Pantone 209

Background color: Match to Pantone 209

A square of TWU's official maroon in Pantone 202

Maroon accent stripe: Match to Pantone 202

A square of TWU's approved white color.

White accent stripe.

A square of TWU's approved black color.

Black accent stripe: 100 percent black

University Designations

  • Your item must be produced with an official university logo or the name of the university.
  • All approved University logos can be used with the Pioneer Plaid but only the white versions of the logo may be printed directly on the Pioneer Plaid.
  • Approved logos can be requested from marketing at marcomdesign@twu.edu.
  • Approved university names are Texas Woman’s University, TWU or T-Dub.

Sizing of Pioneer Plaid

  • Do not orient the Pioneer Plaid any other direction than how the file is given to you.
  • Always use the Pioneer Plaid at 100 percent unless:
    • Either length or width of imprint area is less than 3.5 in, then you must scale the Pioneer Plaid to 30 percent.
  • Do not use the Pioneer Plaid on items with imprint areas smaller than 1.5 in.

Vendors

  • Pioneer Plaid must be produced by a licensed Learfield Licensing Partners.
  • To become a licensed vendor or questions regarding licensing visit twu.edu/licensing.

Approvals

  • Items must be approved before the order is submitted through the vendor.
  • Approvals for items using the Pioneer Plaid go to Marketing at marcomdesign@twu.edu.
  • Allow 5 days for approvals.
  • Please make sure you read the TWU Branding Style Guide before submitting your design to marketing.

Page last updated 4:22 PM, August 20, 2018