Sport Management

If you are interested in the business side of sports, this is the program for you. You will take courses in event and facility management, new media and marketing, law, finance and data analysis. A management minor is integrated into this degree.

This hybrid-format program offers courses online and on our Denton campus.

Careers & Salaries

Graduates work in sport-related industries, including sporting leagues; collegiate and high school sports; recreational and wellness facilities; not-for-profit organizations; professional sport associations; sport management and marketing firms; and event operations. Career options include player operations, retail/licensing, ticket operations and sales, facility operations and general management.

Salaries in these professions vary widely.

Why Sport Management at TWU?

Our interdisciplinary program offers a strong foundation in business in addition to the study of sport. You will learn by doing, with internships and coaching practicums built into the curriculum. You will have experience that sets you apart from your peers once you graduate with this degree from Texas Woman's.

Sport management in Texas is growing, and our faculty members are experts in this field. In fact, TWU is one of only three universities in the state of Texas to offer three levels of sport management degrees – bachelor’s, master’s and PhD.

Program Requirements

This program requires 120 hours with specific upper level classes and electives focused on sport management. A minor in management is required, but is integrated into the program curriculum.

As a student in this program you will complete an internship of 350 hours and a coaching practicum of 20 hours. TWU's faculty members will work with you to help you find locations for these experiential learning requirements that best fit your career goals.

A minimum GPA of 2.75 is required to be placed in an internship and to graduate.

See full program requirements in the Undergraduate Catalog.

As a full-time student, you can complete the coursework for this degree within four years with careful planning and completing a few courses during summer school.

How To Apply

See the Admissions Office for admission requirements and application information.

For More Information

Gwendolyn Weatherford, PhD, CAPE
Assistant Professor
Sport Management
(940) 898-2584
gweatherford@twu.edu