Careers in Sales
- Who gains the attention of the customers?
- Who can determine customers’ needs and desires?
- Who can sell a product, service, concept or idea?
The people responsible for selling fashion products are Manufacturer's Sales Representatives, Company Sales Representatives, Merchandise Coordinators and Retail Sales Associates.
- A product can be the best in the world, however, if it is not effectively marketed and sold, it will not be manufactured for long.
- People working in sales have the enthusiasm, drive and persuasive skills to sell.
- They enjoy the thrill of the chase and the excitement of the closing.
- Are skilled at gaining the attention of customers and building a rapport with them.
Manufacturer's Sales Representative
A Manufacturer’s Sales Rep is a wholesale salesperson who often is independent and a business owner.
- Most often, the Sales Rep sells the product lines of multiple manufacturers, most often noncompeting lines, to retail buyers.
- Travels to buying offices or sells lines at markets.
- The Sales Rep works within a given territory and employs Showroom Sales Associates.
- Usually paid on commission.
- A bachelor’s degree in fashion merchandising, product development, business, marketing or a related field
- Sales, sales, and more sales!
- Assistant to a sales rep / work in a showroom
- Self-discipline, self-motivation, good follow-through skills, perseverance, enthusiasm, organizational abilities and the ability to handle rejection
- Highly competitive, believe in what they sell
- Establish trust and good relationships with customers
Company Sales Representative
A Company Sales Representative is a sales rep and actual employee of one company.
- Responsible for selling the company’s product to retail buyers.
- Often have broader territories than manufacturer’s reps.
- Tend to assist buyers with more selling aids than manufacturer’s reps.
- Typically paid through base salary plus commission rather than just commission.
- A bachelor’s degree in merchandising, design, product development, business or marketing
- Again, sales, sales, sales! (in a showroom)
- Self-disciplined, internally motivated and excited about their business
- Exceptional organizational and communication skills
- Capable of educating their customers, the retail buyers
A Merchandise Coordinator is employed by a manufacturer to work in retail stores.
- Hired to service a number of key accounts in a specific geographic area.
- Travel to the retail sites to work with the owners, buyers, managers, sales associates and customers of the stores.
- Will write reorders, stock the sales floor, visually merchandise the sales floor, work on promotional events, and educate sales associates.
- A bachelor’s degree in fashion merchandising, business, sales or marketing
- Hands-on experience in retail or wholesale selling
- Strong selling and communication skills
- Knowledge of the product line and marketing strategies
- An understanding of sales, visual merchandising and product construction
- Ability to work independently with little supervision and guidance
Retail Sales Associate
A Retail Sales Associate performs an essential function of all retail stores – selling!
- Sales positions are often viewed as a starting point to gaining valuable experience, but for some individuals who are people-oriented, a career in sales is challenging and rewarding.
- Everyone working in the industry benefits from some experience in sales at the store level.
- Customer service is the primary responsibility of every sales associate.