David Rylander, Ph.D.

A portrait of David Rylander

Professor
College of Business
Program Area: Marketing

Professional Preparation

Ph.D., University of North Texas, Marketing

M.B.A., Texas A&M University, Business Administration

B.S., Trinity University, Marketing and Operations Management

Profile

David Rylander, Ph.D., has taught undergraduate and masters-level marketing at TWU since 2001. He has led multiple study tours, including Europe, Southeast Asia, Central America and Silicon Valley. He is also the primary advisor for Enactus, a student organization that has completed dozens of projects to help empower small business owners and people in need. Enactus competition teams have been to national competition many times and placed top 20 in the nation in 2016.

Dr. Rylander is a Senior Experiential Learning Fellow and has presented papers and workshops on experiential learning at national conferences. Other research interests include environmental sustainability, sales management, sport marketing and consumer behavior. Personal interests include travel, sports, juggling, homeless solutions and environmental responsibility.

Representative Publications

Singh, Shweta, Rylander, David H., and Mims, Tina (2016). “College Students and Credit Card Companies: Implications of Attitudes,” Journal of Financial Services Marketing, vol. 21, 182-193.

Rylander, David H. (2016). “Effectiveness of Sustainability Teaching Approaches,” Society for Marketing Advances Conference Proceedings, Atlanta, GA (November).

Sager, J. K., Dubinsky, A. J., Lee, S., Wilson, P. H., Shao, C. Y., David H. Rylander (2014).  “Salesforce Socialization Revisited: A Search for Salient Constructs,” Journal of Selling and Major Account Management, vol. 13 (2).

Rylander, David, with Cynthia Maguire and Jeffrey Robb (2013). “Building Trans-Disciplinary Sustainability Studies into the College Curriculum,” The International Journal of Sustainability Education, vol. 8.

Rylander, David H. (2013). “Experiential Learning as Part of a Quality Enhancement Plan: A Case Study,” Society for Advancement of Management International Business Conference Proceedings, M. Abdelmasad, ed., vol. 21 (March).