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Naming Links

Make link text meaningful

Use meaningful words in your link text to help readers (and search engines) locate information. Avoid repeated use of "click here" to designate links. Visitors often skim Web sites for key words or phrases, and links that contain those words or phrases help them find information quickly. Search engines also take into account the use of key words and phrases in link text and use that information to help determine relevance for search results.

Bad: Click here for information on HTML.
Good: For information on HTML, see Learning HTML
Better: See Learning HTML for more information.

Naming Files

The way you name the files and directories that make up your site makes it easier for users to find information and navigate your site. A consistent, logical naming system also makes it easier for you and others to edit and maintain your site. Keep the following guidelines in mind when naming files and folders.

  • Use lowercase letters for file and folder names
  • Use hyphens (dashes) or underscores instead of spaces to separate words in file and folder name
  • Do not use commas, numbers signs (#) or other punctuation marks in file or folder names
  • Choose single words or short phrases for file and folder names
  • If you abbreviate, use commonly understood abbreviations
  • Shorter and simpler is better: remember, you may have to communicate a file or directory name verbally, either in person or over the telephone.

File names for your home page

Use default.asp as the file name for the home page of your website. When a web addresss is given simply as, the Web server automatically looks for default.asp as the home page of your site.