DFW AIGA Design Week / Debbie Millman

One of the events for DFW AIGA Design Week included, “Why We Brand, Why We Buy” by AIGA President and branding guru, Debbie Millman. Beginning her talk with a history of branding, including the first product placement of Guiness Ale in a Matisse painting, Millman discussed the significance of branding in our culture and lives. Millman ended the talk with an impassioned request for students to follow a passion, to avoid wasting time creating things they are not excited about – to really do what you love and everything else will follow.
Debbie Millman is a partner and president of the design division at Sterling Brands, one of the leading brand identity firms in the country. Millman is president of AIGA, and chair of the School of Visual Arts’ master’s program in Branding. She is a contributing editor to Print magazine and host of the podcast “Design Matters.” She is the author of How To Think Like A Great Graphic Designer(Allworth Press, 2007), The Essential Principles of Graphic Design (Rotovision, 2008) and Look Both Ways: Illustrated Essays on the Inter section of Life and Design (How Books, 2009).