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TWU students recognized at national Small Business Institute
Business students in Texas Woman’s University’s
School of Management were recently awarded second place for
the Undergraduate Specialized Case of the Year during the
United States Association for Small Business and Entrepreneurship
(USASBE)/Small Business Institute® (SBI) annual conference
held in January.
under the direction of TWU faculty Sherrie Taylor, were recognized
for their work during the spring 2005 semester with the Denton
boutique owned by Cynda Bouse.
The students who
worked on the project were: Lindsey Lauber of Garland, Sandra
Parra of Irving, Constance Jewett-Dore of Fort Worth, Stephanie
Climer of Oak Point and Lashundra Keels of Denton. They were
all members of Ms. Taylor’s small business management
class in spring 2005.
worked very hard with Ms. Bouse to assist her in marketing
the store. They performed market research, outlined business
procedures and assisted with inventory control,” Ms.
Taylor said. “We are grateful to Cynda for providing
this opportunity for TWU students. Both Wild Horse Crossing
and the students benefited from the project.”
Wild Horse Crossing
is a boutique specializing in artifacts, gifts, jewelry, apparel,
accessories and other items associated with cowboy and Native
American culture in the Southwest. The boutique opened in
2003 and is located on the square in downtown Denton.
working on the project were so enthusiastic, working countless
hours on the project,” Ms. Bouse said. “The most
helpful advice they gave me was to organize my inventory on
the computer and it has made such a huge difference in bookkeeping
and freed me up to do more creative things.”
The Small Business
Institute® is a service offered free of charge by TWU
to area small business owners. TWU’s SBI can assist
in various areas of business, including marketing, research
and other business procedures.
For two consecutive
years, TWU’s School of Management has been listed in
Entrepreneur Magazine’s Top Ten Entrepreneurial Colleges
— Limited Curriculum. More information about the School
of Management and the SBI can be found at www.twu.edu/som/
or by calling 940-898-2111.
Amanda McKeen Simpson
Director of News and Information
Tel: (940) 898-3456