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TWU Home > Marketing & Communication > News Releases

TWU students recognized at national Small Business Institute convention


DENTON — Business students in Texas Woman’s University’s School of Management were recently awarded second place for the Undergraduate Specialized Case of the Year during the United States Association for Small Business and Entrepreneurship (USASBE)/Small Business Institute® (SBI) annual conference held in January.

Five students, under the direction of TWU faculty Sherrie Taylor, were recognized for their work during the spring 2005 semester with the Denton boutique owned by Cynda Bouse.

The students who worked on the project were: Lindsey Lauber of Garland, Sandra Parra of Irving, Constance Jewett-Dore of Fort Worth, Stephanie Climer of Oak Point and Lashundra Keels of Denton. They were all members of Ms. Taylor’s small business management class in spring 2005.

“The students worked very hard with Ms. Bouse to assist her in marketing the store. They performed market research, outlined business procedures and assisted with inventory control,” Ms. Taylor said. “We are grateful to Cynda for providing this opportunity for TWU students. Both Wild Horse Crossing and the students benefited from the project.”

Wild Horse Crossing is a boutique specializing in artifacts, gifts, jewelry, apparel, accessories and other items associated with cowboy and Native American culture in the Southwest. The boutique opened in 2003 and is located on the square in downtown Denton.

“The students working on the project were so enthusiastic, working countless hours on the project,” Ms. Bouse said. “The most helpful advice they gave me was to organize my inventory on the computer and it has made such a huge difference in bookkeeping and freed me up to do more creative things.”

The Small Business Institute® is a service offered free of charge by TWU to area small business owners. TWU’s SBI can assist in various areas of business, including marketing, research and other business procedures.

For two consecutive years, TWU’s School of Management has been listed in Entrepreneur Magazine’s Top Ten Entrepreneurial Colleges — Limited Curriculum. More information about the School of Management and the SBI can be found at www.twu.edu/som/ or by calling 940-898-2111.


For Further Information Contact:

Amanda McKeen Simpson
Director of News and Information
Tel: (940) 898-3456
e-mail: asimpson1@twu.edu

Page last updated January 22, 2009

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