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TWU Home > Marketing & Communication > News Releases

TWU to offer car buying workshop for women on March 23

3/22/06


 

Media alert: Media are invited to interview and photograph panelists, TWU students and other attendees prior to this event at 10:45 a.m. on Thursday. Call Amanda Simpson at 940-898-3456 for details.

DENTON – Women account for 65 percent of all new car purchases, 53 percent of used car purchases and influence 95 percent of all auto purchases, according to Road & Travel magazine.

“Why then do 53 percent of women in a recent survey say they still feel that men get better deals at dealerships?” said Kim Tinkham, a sales veteran and author of the forthcoming book “Well Wheeled: Women Taking Control of Their Car Buying Experience.”

Texas Woman’s University is partnering with Ms. Tinkham and other area auto sales professionals to address this issue by presenting “Tips, Hints and Tricks of Auto Buying: A Woman’s Perspective” on Thursday, March 23 on the TWU Denton campus.

The panel discussion will take place from 11 a.m. to 12:30 p.m. in the MCL Auditorium, located on Bell Avenue on TWU’s campus in Denton. The event is sponsored by the TWU chapter of the Association of Marketing Professionals (AMP) and is free and open to the public. For more information, call (940) 898–2106.

Panel speakers include: Ms. Tinkham; Kathleen Martino, account manager for Dallas Dodge Chrysler Jeep; and Bob Skaugen, sales consultant from Saturn of Lewisville. TWU’s Dr. David Rylander, assistant professor of marketing, will moderate the discussion.

Texas Woman's University and Ms. Tinkham are in the process of compiling a national survey with input from women and men on their car buying experiences. The results will be part of Ms. Tinkham’s book, scheduled for publication this summer.

“The results also will help us send an important message to the automobile industry about how best to work with women and their distinct buying wants and needs,” Ms. Tinkham said.

For more information about this research or to participate in the survey, visit www.wellwheeled.com.

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For Further Information Contact:

Amanda McKeen Simpson
Director of News and Information
Tel: (940) 898-3456
e-mail: asimpson1@twu.edu
 

Page last updated January 22, 2009

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