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TWU to offer car
buying workshop for women on March 23
alert: Media are invited to interview and photograph panelists,
TWU students and other attendees prior to this event at
10:45 a.m. on Thursday. Call Amanda Simpson at 940-898-3456
Women account for 65 percent of all new car purchases, 53
percent of used car purchases and influence 95 percent of
all auto purchases, according to Road & Travel magazine.
do 53 percent of women in a recent survey say they still feel
that men get better deals at dealerships?” said Kim
Tinkham, a sales veteran and author of the forthcoming book
“Well Wheeled: Women Taking Control of Their Car Buying
University is partnering with Ms. Tinkham and other area auto
sales professionals to address this issue by presenting “Tips,
Hints and Tricks of Auto Buying: A Woman’s Perspective”
on Thursday, March 23 on the TWU Denton campus.
The panel discussion
will take place from 11 a.m. to 12:30 p.m. in the MCL Auditorium,
located on Bell Avenue on TWU’s campus in Denton. The
event is sponsored by the TWU chapter of the Association of
Marketing Professionals (AMP) and is free and open to the
public. For more information, call (940) 898–2106.
include: Ms. Tinkham; Kathleen Martino, account manager for
Dallas Dodge Chrysler Jeep; and Bob Skaugen, sales consultant
from Saturn of Lewisville. TWU’s Dr. David Rylander,
assistant professor of marketing, will moderate the discussion.
University and Ms. Tinkham are in the process of compiling
a national survey with input from women and men on their car
buying experiences. The results will be part of Ms. Tinkham’s
book, scheduled for publication this summer.
also will help us send an important message to the automobile
industry about how best to work with women and their distinct
buying wants and needs,” Ms. Tinkham said.
For more information
about this research or to participate in the survey, visit
Amanda McKeen Simpson
Director of News and Information
Tel: (940) 898-3456