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guidelines and templates for brochures
Office
of Marketing and Communication
Guidelines and Templates for Department Brochures
The Office of Marketing
and Communication produces informational brochures about academic
departments and programs, which are used for recruiting undergraduate
and graduate students. Departments may select designs for covers
and inside pages from a family of templates that complement the
university’s other recruitment materials.
The templates can be
found on the Marketing and Communication website, in Printing Services
and in the Marketing and Communication office (1215 Oakland, next
to Human Resources).
Creating a department
brochure can be initiated either through Marketing and Communication
or through Printing Services. During the academic year, Marketing
and Communication will pay for a single printing of 2,000 brochures;
500 will be distributed to the Admissions Office and 1,500 to the
department. Reprints within the academic year are the responsibility
of the department.
Contact Susan Sponsler,
creative director, at ssponsler@twu.edu or 898-3456 for more
information.
Guidelines for creating
a department brochure:
- If you are have more
than one department or program brochure, we strongly suggest that
you select a different cover template for each. The inside pages
may be identical.
- Complete initial text
(500-700 words, depending on the template). If you have only minor
revisions to an existing brochure, those revisions should be marked
in red on a copy of the brochure. A new brochure or extensive
revisions to an existing brochure must be completed in a Word
file, with hard copy printout. Assistance with editing or rewriting
is available from Marketing and Communication if needed.
- At this time, photographs
generally are not used in department brochures.
- Once you have selected
a template and completed the text, contact either Marketing and
Communication or Printing Services to schedule a client meeting
and begin the job. Allow 3 to 4 weeks for formatting, proofing,
printing and delivery.
- You will have the
opportunity to review and comment on any changes made to your
brochure by Marketing and Communication. Once the text and layout
have been approved, any further changes will delay delivery.
- You will be asked
to review and sign off on the completed brochure prior to printing.
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