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Marketing
and Communication Office
Guidelines and Templates for Department Brochures
The Marketing and
Communication office produces informational brochures about
academic departments and programs, which are used for recruiting
undergraduate and graduate students. During the academic year,
Marketing and Communication will pay for a single printing
of up to 2,000 brochures; distribution will be divided between
the Admissions Office and the department. (Reprints within
the academic year are the responsibility of the department.)
Departments may
select designs for covers and inside pages from a family of
templates that complement the university’s other recruitment
materials. The templates can be found on the Marketing and
Communication Web site and at Printing Services.
Creating a department
brochure should be initiated through Printing Services.
Guidelines for creating a department brochure:
- If you are have more than one department or program brochure, we strongly suggest that you select a different cover template for each. The inside pages may be identical.
- Complete initial text (500-700 words, depending on the template). If you have only minor revisions to an existing brochure, those revisions should be marked in red on a copy of the brochure. A new brochure or extensive revisions to an existing brochure must be completed in a Word file, with hard copy printout. Assistance with editing or rewriting is available from Marketing and Communication if needed.
- At this time, photographs generally are not used in department brochures.
- Once you have selected a template and completed the text, contact either Marketing and Communication or Printing Services to schedule a client meeting and begin the job. Allow 3 to 4 weeks for formatting, proofing, printing and delivery.
- You will have the opportunity to review and comment on any changes made to your brochure by Marketing and Communication. Once the text and layout have been approved, any further changes will delay delivery.
- You will be asked to review and sign off on the completed brochure prior to printing.
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