The Bachelor of Business Administration (B.B.A.) program may be followed by students in any of the following fields: accounting, business administration (general or finance), management, human resource management and marketing.

The curriculum of the School of Management is designed to provide opportunities for the understanding of the institutional structure and behavioral patterns of a modern industrial society, to provide training for business careers, and to prepare teachers of business and economics. Students interested in taking the CPA exam must have 150 semester hours of course work.

The School of Management participates in the Cooperative Education program at the Texas Woman's University. Students may enter the Cooperative Education program through the School of Management when they have reached their sophomore year. This program provides students with the opportunity to gain experience in their chosen field prior to graduation.

Providing competency in a concentrated field, the primary objective of the School of Management, is augmented by a program of studies in general education. A minimum of 50 percent of all course work must be in the general education areas. The combined programs build a firm, analytical/conceptual background that will enhance future development in a dynamic business and social environment.