Channel-Specific Guidelines

To be listed on the official university social media directory and favorited/followed by the official university accounts, each of your division, college, department or organization’s social media platforms should meet the following criteria:

Facebook

Generally, we’ve found that the most frequent users of Facebook are current students and alumni. They are most engaged with “feel good” content, ie. Throwback Thursday photos of campus/alumni, excellence among faculty, staff, students and alumni, updates on on-going campus projects and higher quality, professional photos.  Due to the way Facebook processes content, video (whether organic or shot through Facebook live) tends to lead to high engagement and reach across the platform.

Typically, posting between 7am-8am, 11:30a-1:30p, and after 7pm Monday through Friday have strong engagement.  Weekend posts around 12pm and after 7pm also perform well.

Other requirements include:     

  • Shows the official Texas Woman’s University page (https://www.facebook.com/TexasWomansUniversity/) as a “Favorite” page.
  • Has more than 50 followers.
  • Features relevant, appropriately sized descriptive profile and cover photo images.
  • Provides up-to-date contact information and has detailed personal information (if relevant).
  • Contains active participation by administrators.
  • Includes a link to the organization’s official web page.
  • Generates content by being live for at least 30 days.
  • Contains relevant content for the TWU community.
  • Contains obvious relationship with the university in page name and description.
  • Contains the correct university branding. (see website link here)

Twitter

Generally, we’ve found that current and prospective students as well as the news media most frequently engage on Twitter. Quick content that includes links, GIFs or photographs with relevant hashtags generally performs well. Twitter is also an excellent platform for directing followers to other social accounts or website pages, i.e. promoting events, encouraging registration or attempting to increase followers on other accounts.

Twitter requires more frequent updates, most often with multiple tweets a day.  Think of it as the CNN of social media - timely, immediate and short. We strongly encourage you to tag other university channels when relevant to your post (ie., @TXWomans will tag @TWUDallas when sharing a cross campus collaboration).

Other requirements include:

  • Follows the official Texas Woman’s University account @TXWomans (https://twitter.com/txwomans).
  • Provides relevant tweets for prospective, current and/or former students of the university.
  • Promotes active environment via interaction (tweet consistency, retweets/favorites, etc.).
  • Has more than 50 followers.
  • Features relevant, appropriate, descriptive profile avatar and header images.
  • Provides up-to-date contact information.
  • Contains active participation by administrators.
  • Has descriptive profile information and includes a link to the organization’s web page.
  • Generates content by being live for at least 30 days.
  • Contains obvious relationship with the university in account name and description.
  • Contains the correct university branding. (see link to website here)

Instagram

Generally, we’ve found that snapshots of what it means to be a part of the Texas Woman’s community perform best on this platform. Photos can be professionally taken or on-the-fly when at an event or on campus. Short videos also perform well on the platform. We encourage the use of “hashtag clouds” when posting on twitter to make your photo searchable on the app. We also encourage you to tag other university accounts as appropriate.

Instagram requires less updates with heavier emphasis on the quality of the photo. We recommend posting at least one high quality photo each week.

Other requirements include:

  • Follows the official Texas Woman’s University account @TXWomans (https://www.instagram.com/txwomans/).
  • Promotes activeness by administrators and activity among followers via interaction (liking, reposting, commenting, etc.).
  • Photos and captions must be relevant and appropriate to both the university and organization.
  • Has more than 50 followers.
  • Features a relevant, appropriate, descriptive profile photo.
  • Contains active participation by administrators.
  • Has descriptive profile information and includes a link to the organization’s webpage.
  • Generates content by being live for at least 30 days.
  • Contains obvious relationship with the university in account name and description.
  • Contains the correct university branding. (see link to website for brand guidelines)

Page last updated 11:46 AM, September 28, 2016