Lightning in a dark sky over the TWU library
Marketing & Communication
Award-winning photograph by University Photographer Michael Modecki

Marketing & Communication

A strong past and a bold future

Since our founding in 1901, Texas Woman's University has grown up from its humble beginnings in Denton to being the nation’s largest university primarily for women, with health science centers in Dallas and Houston. In concert with our growth and evolution, we have updated our visual identity.

TWU logo

The familiar maroon and white are still our colors, but we have a new logo that takes its design cues from the library fountain on our Denton campus, a favorite gathering place for TWU students.

Symbolically, it's indicative of the university's mission to meet students wherever they are in life.

The water represents truth, the fountain itself symbolizes the timeless nature of our purpose—rooted in tradition yet creating the future.

The elegantly flared lines signify the many paths of discovery a university education provides as well as the pioneering spirit to explore them. In forming the letters "TW," it also stands for Texas Woman's, an abbreviation of our university's name.

Resources for the TWU community

Marketing & Communication provides services that protect and promote the brand and visual identity of the university. 

Online guides and resources are available to help you understand our identity, web and social media standards. Plus, Marketing & Communication offers downloadable templates ready for you to customize as needed. We've also updated university display and recruitment materials for use at events.

Media queries

If you are a member of the news media, feel free to check out our online Media Kit. For additional inquiries, contact us at 940-898-3456.

Connect with us

Want to learn more about the university's activities and events? Connect with us on social media. Click on one of the links below to see what's going on at Texas Woman's.