Pushkala Raman, PhD

Associate Dean of Academic Affairs
Director of Graduate Programs
Professor, College of Business
Program Area: Marketing

Professional Preparation

• PhD, Texas A&M University, Marketing
• MBA, Indian Institute of Management, Ahmedabad, India, Business
• BS, University of Madras, India, Physics

Profile

Pushkala Raman, PhD, teaches marketing strategy, research and international marketing. She specializes in experiential learning assignments where students get the opportunity to work with clients in the industry. She focuses on leading student consulting teams to work with local area small businesses and non-profit organizations. Her current research focus is on how to create better workplaces for women. She has had her work published in the Journal of Marketing, Journal of Personal Selling and Sales Management and Communications of the ACM.

Representative Publications

Pashupati, K. and P. Raman (2015). “Gamification in Market Research: Promises, Results, and Limitations.” in H. Gangadharbatla and D. Davis Ed.), Handbook of Research on Trends in Gamification. (pp. 94-107). Hershey PA: IGI Global Inc.

Raman, P. and Landdeck, K. (2015,) “A Happy Home: Civic Engagement, Service Learning, and the Two Sides of the University House,” in The Art and Science of Marketing Education, Lisa Lindgren, Brent Smith and Deborah DeLong, Editors. San Juan, PR: Marketing Management Association Fall Educators’ Conference, 2015, pp. 52-59.

Raman, P. (2015), “Managing Group Projects,” in The Art and Science of Marketing Education, Lisa Lindgren, Brent Smith and Deborah DeLong, Editors. San Juan, PR: Marketing Management Association Fall Educators’ Conference, 2015, p. 74-75.

Raman, P. (2014,) “Adopting Experiential Learning into the Marketing Curriculum,” in Advances in Marketing: Transformational Marketing, Rebecca VanMeter and Jeri Wiser, Editors. New Orleans, LA: Society for Marketing Advances, 2014, pp. 138-140.

Raman, P. (2013), “If You Don’t Use It, You Can’t Miss It: The Effects of Usage on Satisfaction, Loyalty, and Perceived Value,” in Marketing Identity, Annals of the Society for Marketing Advances, Volume 2, Kevin J. Shanahan, Editor. Montgomery, AL: Society for Marketing Advances, 257-60.