Publications & Presentations

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Recent Publications

Books/Book Chapters

• Miloch, K. (2009, in press). Introduction to branding in sport. In J. Lee Branding in sport. Durham, NC: Carolina Academic Press.
• Miloch, K. (2009, in press). Sport brand profile - Home Depot: It’s time to . . .. In J. Lee Branding in sport. Durham, NC: Carolina Academic Press.
• Miloch, K. (2009, in press). Sport brand profile – Coca-Cola: Demand the genuine. In J. Lee Branding in sport. Durham, NC: Carolina Academic Press.
• Miloch, K. (2009, in press). Sport brand profile – FedEx Corporation: Access to the world. In J. Lee Branding in sport. Durham, NC: Carolina Academic Press.
• Miloch, K. (2009, in press). Sport brand profile – McDonald’s: I’m lovin’ it. In J. Lee Branding in sport. Durham, NC: Carolina Academic Press.
• Pedersen, P., Miloch, K., & Laucella, P. (2007). Strategic sport communication. Champaign, IL: Human Kinetics.

Refereed Publications

• Pedersen, P., Kraft, P., Drane, D., & Miloch, K. (2009, in press). Sport communication, endorsement, and return on investment: A content analysis of the coverage of Tiger Woods in ESPN The Magazine.The International Journal of Sport Management & Marketing.
• Cooper, C. & Miloch, K. (2009, in press). NCAA wrestling: Creating an understanding of fan motives at the Big Ten Wrestling Championships. International Journal of Sport Management.
• Clavio, G. & Miloch, K. (2009). Agenda setting in minor league hockey: A strategic justification and practical guide. International Journal of Sport Management and Marketing: Special Issue on the Marketing and Management of Ice Hockey, 5(1/2), 151-161.
• Lee, J., Miloch, K., & Kraft, P. (2008). Building the brand: A case study of Troy University. Sport Marketing Quarterly, 17, 178-182.
• Clavio, G., Geurin, A., Miloch, K., & Pedersen, P. (2007). Sport marketing across the spectrum: Research from emerging, developing, and established scholars. Communicating in times of crisis: A case study of media management and its marketing implications. Selected papers from the fourth annual conference of the Sport Marketing Association, 2006, 15-28.
• Pedersen, P., Miloch, K., Fielding, L., & Clavio, G. (2007). Investigating the coverage provided to males and females in a comparable sport:  A content analysis of the written and photographic attention given to interscholastic athletics by the print media. Applied Research in Coaching and Athletics Annual, 22, 97-125.
• Pedersen, P., Laucella, P., Miloch, K. & Fielding, L. (2007). The juxtaposition of sport and communication: Defining the field of sport communication. International Journal of Sport Management and Marketing, 2(3), 193-207.