Chair: Adelaide Griffin, Ph.D., Professor
 

Location: CFO 405
Telephone: (940) 898-2111
Telefax: (940) 898-2120
E-Mail: agriffin@twu.edu
www.twu.edu/as/buseco/

Faculty: Professors D. Bulls, A. Griffin, M. Hersh-Cochran, R. Rezac; Associate Professors D. Gibson, P. Mercer; Assistant Professors J. Newcomer; Assistant Visiting Professors D. Amyx, T. Stafford, R. Voss; Lecturers C. Schorg, S. Taylor.

The Department of Business and Economics offers programs leading to the Bachelor of Business Administration (B.B.A.), Bachelor of Science (B.S.) and Master of Business Administration (M.B.A.). For the M.B.A. offerings refer to the graduate catalog. The Bachelor of Business Administration (B.B.A.) program may be followed by students in any of the following fields: accounting, general business, management, finance, and marketing. The Bachelor of Science program may be followed by students seeking a bachelors degree in Economics (B.S.) or certification to teach business and/or economics.

The curriculum of the Department of Business and Economics is designed to provide opportunities for the understanding of the institutional structure and behavioral patterns of a modern industrial society, to provide training for business careers, to prepare teachers of business and economics, and (in collaboration with the other departments) to train teachers of the social studies. Students interested in taking the CPA exam must have 150 semester hours of course work.

The Department of Business and Economics participates in the Cooperative Education program at the Texas Woman’s University. Students may enter the Cooperative Education program through the Department of Business and Economics when they have reached their sophomore year. This program provides students with the opportunity to gain experience in their chosen field prior to graduation.

Providing competency in a concentrated field, the primary objective of the Department of Business and Economics is augmented by a program of studies in general education. A minimum of 40 percent of all course work must be in the general education areas. The combined programs build a firm, analytical/conceptual background that will enhance future development in a dynamic business and social environment.

For more information, please visit the Department’s home page.
 

Please see the admission section of this catalog.
 
 

Bachelor of Business Administration (B.B.A.)
 

• Accounting
• General Business
• Finance
• Management
• Marketing

• Business (Teaching Certification Only)
• Economics

BUS 2043. Fundamentals of Accounting I

BUS 2053. Fundamentals of Accounting II

BUS 3003. Principles of Management

BUS 3053. Business Finance

BUS 3113. Principles of Marketing

BUS 3153. Legal Environment of Business

BUS 3163. Business Communications

BUS 3293. Business and Legal Ethics

BUS 3533. Management Information Systems

BUS 4333. Business Policy

BUS 4543. Quantitative Management Analysis

BUS 3183 International Business

ECO 1013 Principles of Micro Economics

ECO 1023 Principles of Macro Economics

MATH 2203 Business Analysis I

MATH 2213 Business Analysis II

MATH 1703 Elementary Statistics I

MATH 1713 Elementary Statistics II

BUS 2803 Women in Business

or

BUS 3393 Law for Women

Business Courses Required

BUS 3063. Income Tax Accounting I

BUS 3023. Intermediate Accounting I

BUS 3043. Intermediate Accounting II

BUS 3103. Cost Accounting

BUS 4023. Advanced Accounting

BUS 4163. Income Tax Accounting II

BUS 4173. Accounting Information Systems

BUS 4423. Auditing

Future CPA Candidates will need an additional 6 hours to sit for exam.
 
 

Business Courses Required

Twenty-four (24) semester hours of business and/or economics courses with the advanced approval of advisor from the Department of Business and Economics. Six (6) semester hours of general electives.

Total of thirty (30) semester hours for a major. At least twenty-four (24) semester hours must be 3000 or above.

Business Courses Required
 

BUS 3063. Income Tax Accounting I

BUS 3133. Investments

BUS 4243. Financial Management

BUS 4253. Financial Planning

ECO 3063. Money and Banking

Total = 24 semester hours

Business Courses Required
 

BUS 4243. Financial Management

BUS 3273. Personnel Management

BUS 4223. Human Behavior in Business Administration

BUS 4443. Small Business Management

Total = 24 semester hours
 
 

Business Courses Required
 

BUS 4093. Principles of Selling

BUS 4113. Marketing Research

BUS 4133. Promotion Strategy

BUS 4213. Consumer Behavior

BUS 4553. Advanced Marketing
 

Total = 24 semester hours
 
 

Business Administration

The Department of Business and Economics offers teacher certification. See the College of Education and Human Ecology section of this catalog for options. Students should contact the Business Certification Advisor for details.

Academic Foundations
 

ENG 1013, 1023

Sophomore English (six hours)

ECO 1013, 1023

HIST 1013, 1023

GOV 2013, 2023

Natural Science (Laboratory) 6-8 hours

MATH 1703, 2203

Multicultural (ELDR 3033) and Women’s Studies (six hours)

Visual & Performing Arts (three hours)

Foreign Language (six hours required)/Social Science/Natural Science/
Fine Arts (six hours)
 

BUS 1093. Fundamentals of Business Enterprise

BUS 2043. Fundamentals of Accounting I

BUS 2053. Fundamentals of Accounting II

BUS 3003. Principles of Management

BUS 3153. Legal Environment of Business

BUS 3063. Income Tax Accounting I

BUS 3113. Principles of Marketing

BUS 3163. Business Communications

BUS 3533. Management Information Systems
 

Professional Development
 

EDUC 3006. Intern I

EDUC 4403 and EDUC 4503. Intern II

EDUC 4026 Student Teaching in Business

EDUC (six hours) Student Teaching in Second Teaching Field

ERDB 3464. Secondary Content Area Reading

or

ERDB 4463. Diagnostic and Remedial Reading
 
 

Option II: Secondary Teaching Certificate

Secretarial

Academic Foundations
 

ENG 1013, 1023

Sophomore English (six hours)

HIST 1013, 1023

GOV 2013, 2023

ECO 1013, 1023

MATH 1703, 2203

Natural Science (Laboratory) 6-8 hours

Multicultural (ELDR 3033) and Women’s Studies (six hours)

Visual & Performing Arts (three hours)

Foreign Language (six hours required)/Social Science/Natural Science/
Fine Arts (six hours)
 

BUS 1093. Fundamentals of Business Enterprise

BUS 2013. Records Management

BUS 2063. Software Tools for Business

BUS 2083. Word Processing I

BUS 3073. Executive Administrative Procedures

BUS 3083. Word Processing II

BUS 3163. Business Communications

BUS 3233. Administrative Management

BUS 3533. Management Information Systems

Professional Development
 

EDUC 3006. Intern I

EDUC 4403 and EDUC 4503. Intern II

EDUC 4026 Student Teaching in Business

EDUC (six hours) Student Teaching in Second Field

ERDB 3464. Secondary Content Area Reading

or

ERDB 4463. Diagnostic and Remedial Reading
 

Option III: Secondary Teaching Certificate

Basic Business

Academic Foundations
 

ENG 1013, 1023

Sophomore English (six hours)

HIST 1013, 1023

GOV 2013, 2023

ECO 1013, 1023

MATH 1703, 2203

Natural Science (Laboratory) 6-8 hours

Multicultural (ELDR 3033) and Women’s Studies (six hours)

Visual & Performing Arts (three hours)

Foreign Language (six hours required)/Social Science/Natural Science/
Fine Arts (six hours)

BUS 1093. Fundamentals of Business Enterprise

BUS 2013. Records Management

BUS 2043. Fundamentals of Accounting I

BUS 2053. Fundamentals of Accounting II

BUS 2063. Software Tools for Business

BUS 2083. Word Processing I

BUS 3003. Principles of Management

BUS 3063. Income Tax Accounting I

BUS 3073. Executive Administrative Procedures

BUS 3513. Professional Presentation Strategies

BUS 3113. Principles of Marketing

BUS 3153. Legal Environment

BUS 3163. Business Communications

BUS 3233. Administrative Management

BUS 3533. Management Information Systems

ECO 3053. Consumer Economics
 

EDUC 3006. Intern I

EDUC 4403 and EDUC 4503. Intern II

EDUC (12 hours) Student Teaching in Business

ERDB 3463. Secondary Content Area Reading

or

ERDB 4463. Diagnostic and Remedial Reading
 
 

Academic Foundations
 

ENG 1013, 1023

Sophomore English (six hours)

HIST 1013, 1023

GOV 2013, 2023

Multicultural (ELDR 3033) and Women’s Studies (six hours)

Visual & Performing Arts (three hours)

Natural Science (Laboratory) 6-8 hours

MATH 1703, 2203

Foreign Languages(six hours required)/Social Science/Natural Science/
Fine Arts (12 hours)
 

ECO 1013. Principles of Microeconomics

ECO 1023. Principles of Macroeconomics

ECO 2233. Environmental Science, Economics, and Law

ECO 3053. Consumer Economics

ECO 3063. Money and Banking

BUS 3053. Business Finance

BUS 3133 Investments

BUS 4243. Financial Management

BUS/ECO 4903. Special Topics (three hours)

Professional Development
 

EDUC 3006. Intern I

EDUC 4403 and EDUC 4503. Intern II

EDUC 4236 Student Teaching in Economics

EDUC (six hours) Student Teaching in Second Field

ERDB 3463. Secondary Content Area Reading

or

ERDB 4463. Diagnostic and Remedial Reading
 

Economics Courses Required
 

ECO 1013. Principles of Microeconomics

ECO 1023. Principles of Microeconomics

ECO 3053. Consumer Economics

ECO 3063. Money and Banking

BUS 3153. Legal Environment of Business

BUS 3183. Introduction to International Business

ECO 4903. Special Topics--Public Finance

BUS 4543. Quantitative Management Analysis

GOVT 3333. Urban Government
 

BUS 2043. Fundamentals of Accounting I

BUS 2053. Fundamentals of Accounting II

BUS 2803. Women in Business OR

BUS 3393. Law for Women

BUS 3003. Principles of Management

BUS 3053. Business Finance OR

BUS 3133. Investments

BUS 3113. Principles of Marketing

BUS 3163. Business Communications

BUS 3293. Business Ethics

BUS 3513. Professional Presentation Strategies

PSY 1013. Introduction to General Psychology

CSCI 2433. Microcomputer Applications OR

CSCI 3423. Database Management

MATH 1703. Elementary Statistics I

MATH 1713. Elementary Statistics II

MATH 2203. Business Analysis I

MATH 2213. Business Analysis II
 
 

Accounting Minor
 

BUS 2043. Fundamentals of Accounting I

BUS 2053. Fundamentals of Accounting II

Twelve (12) advanced hours in Accounting
 

BUS 1093. Fundamentals of Business Enterprise

BUS 2043. Fundamentals of Accounting I

BUS 3003. Principles of Management

BUS 3053. Business Finance

BUS 3113. Principles of Marketing

ECO 1013. Principles of Microeconomics
 

ECO 1013. Principles of Microeconomics

ECO 1023. Principles of Macroeconomics

Twelve (12) advanced hours in Economics.
 

BUS 2043. Fundamentals of Accounting I

BUS 3003. Principles of Management

BUS 3053. Business Finance

BUS 3253. Labor Management Relations

BUS 3273. Personnel Management

BUS 4223. Human Behavior

BUS 3113. Principles of Marketing

Fifteen (15) hours from the following:

BUS 4063. Retailing

BUS 4093. Principles of Selling

BUS 4113. Marketing Research

BUS 4133. Promotional Strategy

BUS 4193. Credit Management

BUS 4213. Consumer Behavior

BUS 4363. Merchandise Management
 

Business Undergraduate Courses

BUS 1093. Fundamentals of Business Enterprise. A survey of the entire field of business; its nature, environment, opportunities, ownership, management, organization, functions, activities, operation. Three lecture hours a week. Credit: Three hours.

BUS 2003. Office Technology. Development of knowledge and skill in voice transcription, dictation skills, and business machines. Field trips. Prerequisite: BUS 1043 or equivalent. Three lecture, two laboratory hours a week. Credit: Three hours.

BUS 2013. Records Management. A study of methods and systems of creating, storing and retrieving information; managing a company-wide records system; organizing a records program, securing personnel, developing operating procedures, and controls; and merging people, procedures, and machines. Field trips. Three lecture hours a week. Credit: Three hours.

BUS 2043. Fundamentals of Accounting I. Accounting for service and merchandising enterprises; accounting for notes and interest, accruals and deferrals, fixed assets, depreciation, inventories, payroll and payroll taxes, voucher system. Three lecture, two laboratory hours a week. Credit: Three hours.

BUS 2053. Fundamentals of Accounting II. Accounting for partnerships and corporations; long-term obligations; investments; department and branch accounting; manufacturing operations; job order and process cost systems; standard costs; income taxes; statement analysis. Prerequisite: BUS 2043. Three lecture, two laboratory hours a week. Credit: Three hours.

BUS 2063. Software Tools for Business. Software packages widely used in business. Applied conceptual knowledge of software tools through project simulations of actual business scenarios. Three lecture hours and one laboratory hour a week. Credit: Three hours.

BUS 2083. Word Processing I. Word processing concepts and procedures using the microcomputer. Familiarity with basic computer technology, terminology and word processing software packages. Prerequisite: BUS 1032 or equivalent. One and a half lecture hours and two laboratory hours a week. Credit: Three hours.

BUS 2803. Women in Business. The study of the status and roles of women working both inside and outside the domestic workforce. Examines myths and realities of women's experiences across various socioeconomic, racial, ethnic, and cultural groupings. Surveys advances made by women in the statements; workforce and coping techniques developed by practitioners to enable women to be valued in terms of professional competencies rather than

gender stereotype. Three lecture hours a week. Credit: Three hours.

BUS 2813. Cultural Diversity and the Health Consumer. Ethnic, cultural and social economic influences on consumer decisions related to health services and products will be examined and discussed. Emphasis will be placed on the complexity of the issues that confront efforts to enhance the consumption potential for minority populations. The dramatic gap between the health indicies of the majority and minority populations will be analyzed. Three lecture hours per week. Credit: Three hours.

BUS 3003. Principles of Management. The concept and principles of management and organization; managerial functions of planning, organizing, directing, controlling; decision making; human relations; motivation; communications; and leadership. Three lecture hours a week. Credit: Three hours.

BUS 3013. Business Law I. United States legal system: contracts, property, agency, sales, negotiable instruments. Field trips. Prerequisite: Junior

standing. Three lecture hours a week. Credit: Three hours.

BUS 3023. Intermediate Accounting I. Preparation of financial statements; inventory evaluation; cash and receiveables; property, plant, and equipment acquisition and disposal; depreciation; intangibles. Prerequisite: BUS 2043, 2053. Three lecture hours a week. Credit: Three hours. BUS 3043. Intermediate Accounting II. Accounting current liabilities and contingencies; investments; long-term liabilities; retained earnings statement; preparation of statements from incomplete records; financial statement analysis; cash-flow reporting; pensions; leases; Earnings Per Share. Prerequisite: BUS 3023. Three lecture hours a week. Credit: Three hours.

BUS 3053. Business Finance. A discussion of the tools and techniques used in business finance. An analysis of the acquisition and allocation of financial resources. Prerequisite: BUS 2043 and BUS 2053 or equivalent. Three hours a week. Credit: Three hours.

BUS 3063. Income Tax Accounting I. Principles of federal income tax accounting; preparation of income tax returns for individuals. Prerequisite: BUS 2043. Three lecture hours a week. Credit: Three hours.

BUS 3083. Word Processing II. Word processing concepts including changes in equipment and technology, choices in designing and implementing computer systems, word processing supervision, human factors and changing values in an automated office environment, and career opportunities. Proficiency in the use of word processing software and the microcomputer. Prerequisite: BUS 2083 or equivalent. One and a half lecture hours and two laboratory hours a week. Credit: Three hours.

BUS 3103. Cost Accounting. Principles of cost accounting for manufacturing companies; job order costing; process costing; standard costing; direct costing; accounting for by-products and joint products. Prerequisite: Business 2043, 2053. Three lecture hours a week. Credit: Three hours.

BUS 3113. Principles of Marketing. Presentation of a fundamental knowledge of the nature, structure, institutions, and functions of marketing; problems involved in the exchange of goods and services from producers to consumers. Three lecture hours a week. Credit: Three hours.

BUS 3133. Investments. A study, from the viewpoint of the individual investor, of various investment media, including insurance, real estate, government securities, and corporate securities; market price behavior with emphasis on investment analysis and portfolio management. Field trips; films. Prerequisite: Junior standing. Three lecture hours a week. Credit: Three hours.

BUS 3153. Legal Environment of Business. The structure of the legal system, with an introduction by way of contracts. The federal constitution as it affects business. Administrative law. The law of antitrust, securities regulation, unfair trade practices, equal employment, labor law, environmental law, worker safety, international law, and related topics. Three lecture hours a week. Credit: Three hours.

BUS 3163. Business Communications. Application of fundamental communication principles to business through letters and reports. Emphasis is placed on clear, accurate, and forceful writing with the use of practical psychology. Practice in writing letters and memos, collecting and organizing data, and writing both formal and informal reports will be included. Prerequisites: Keyboarding knowledge, English 1023, and three hours of sophomore level English (all with a minimum grade of C). Three hours a week. Credit: Three hours.

BUS 3183. Introduction to International Business. The nature of international business. The scope of the international environment. The foreign nation-state environment. Global strategies. Management and marketing responses. Three lecture hours a week. Credit: Three hours.

BUS 3223. International Operating Environments. The nature and problems of operating overseas. The scope of the multicultural, international environment. Environmental forces affecting overseas operations and possible responses in dealing with these forces. Three lecture hours a week. Credit: Three hours.

BUS 3233. Administrative Management. Management and organization of the office; planning layout and equipment; selection, training and supervision of office personnel; procedures analysis and control; automation; planning, organizing, and controlling office services; and executive control of office work. Prerequisite: Junior standing. Three lecture hours a week. Credit: Three hours.

BUS 3253. Labor Management Relations. Principles of labor problems; union structures; collective bargaining; wage determination; unemployment; labor productivity; government regulation of wages; labor legislation. Prerequisites: BUS 3003, junior standing. Three lecture hours a week. Credit: Three hours.

BUS 3273. Personnel Management. Principles of personnel management; personnel programming; job requirements; sources of labor supply; selection procedures; training programs; job evaluation; salary administration; employee communications; union-management relations. Prerequisite: Junior standing. Three lecture hours a week. Credit: Three hours.

BUS 3293. Business and Legal Ethics. An introduction to ethical theory and the analysis of social and professional issues from various ethical perspectives; the course will focus on aspects of professional ethics in areas of business, government, law, and the health care professions. Three lecture hours a week. Credit: Three hours.

BUS 3393. Law for Women. Impact of gender on legal status: evolution of the current legal environment with an emphasis on parallels between racial and gender discrimination; substantive law regarding working conditions, compensation, education, the family, reproductive rights and criminal law: feminist perspectives on legal reforms to improve the professional and personal lives of women and men. Three lecture hours a week. Credit: Three hours.

BUS 3403. Law Office Management. Practical information for the management of small and medium-sized law firms. Coverage of key aspects of law firm administration, including financial management, automation, personnel and labor practices, grievance prevention, insurance considerations, and marketing techniques. Three lecture hours a week. Credit: Three hours.

BUS 3513. Professional Presentation Strategies. Application of fundamental presentation strategies through oral, written, and visual formats. Utilization of a wide assortment of media is encouraged to develop, stage, and deliver a variety of presentations based on the intended audience, presentation purpose, location, topic, and available facilities and equipment. Prerequisite: BUS 2063 and BUS 3163. Two lecture hours and one and a half laboratory hours a week. Credit: Three hours.

BUS 3533. Management Information Systems. Introduction to computer-based management information systems. Total systems implementation of electronic data processing equipment and various components. Three lecture hours a week. Credit: Three hours.

BUS 4013. Alternative Dispute Resolution. Introduction to alternatives to litigation to resolve disputes. Consideration of traditional negotiation, mediation, arbitration, moderated settlement conferences, and minitrials. Prerequisite: BUS 3153/GOV 3153 or permission of instructor. Three lecture hours a week. Credit: Three hours.

BUS 4023. Advanced Accounting. Accounting for partnerships; installment sales; consignments; home office and branch accounting; and preparation of consolidated statements. Prerequisites: BUS 3023 and BUS 3043. Three lecture hours a week. Credit: Three hours.

BUS 4033. Business Law II. Intensive study of specific legal problems. Prerequisite: Junior standing and BUS 3013 or permission. Three lecture hours a week. Credit: Three hours.

BUS 4063. Retailing. Principles and methods of modern retail merchandising; operating statement analysis, pricing, control, stock turnover, inventory methods, promotion, fashion, and salesmanship. Prerequisite: BUS 3113. Three lecture hours a week. Credit: Three hours.

BUS 4093. Principles of Selling. Study of selling as a marketing function with emphasis on the personal selling process; problems confronting sales executives in the organization, direction, and evaluation of a sales force. Prerequisite: Junior standing and BUS 3113. Three lecture hours a week. Credit: Three hours.

BUS 4113. Marketing Research. Managerial uses of research methods applied to problems of sales strategy, pricing, distribution, and the determination of marketing policies. Prerequisites: BUS 3113 and MATH 2113. Three lecture hours a week. Credit: Three hours.

BUS 4133. Promotion Strategy. Management of the promotional mix of advertising, publicity, sales promotion, direct marketing, and personal selling with an emphasis on advertising. This course examines the interaction and coordination of these three elements with the firm’s overall marketing strategy. Prerequisite: BUS 3113. Three lecture hours a week. Credit: Three hours.

BUS 4153. Services Marketing. Marketing decision-making related to the service industry. Solving marketing problems unique to the service firm. Topics include understanding service strategic issues, tools for service marketing, service intangibles, simultaneous production and consumption and internal marketing and not-for-profit issues. Prerequisite: BUS 3113. Three lecture hours a week. Credit: Three hours.

BUS 4163. Income Tax Accounting II. Special problems in preparing tax returns for individuals; preparation of tax returns for partnerships and corporations; preparation of employer’s federal and state tax reports; study of federal estate taxes and federal gift taxes, use of computers in tax research and tax returns. Prerequisite: BUS 3063. Three lecture hours a week. Credit: Three hours.

BUS 4173. Accounting Information Systems. Provide system criteria as it relates to the accounting field and participate in practical system evaluation. Prerequisites: BUS 2043, 2053, and 3533. Three lecture hours and one laboratory hour a week. Credit: Three hours.

BUS 4183. Governmental and Not-For-Profit Accounting. Governmental and non-profit entities with emphasis on special accounts/funds and statements used by such entities. Prerequisites: BUS 2043, 2053, and 3123 or 3103. Three lecture hours a week. Credit: Three hours.

BUS 4193. Credit Management. Survey of consumer and commercial credit. Special emphasis on credit management in retail and commercial firms. In addition, a study of social impact of credit and a review of recent state and federal legislative developments. Three lecture hours a week. Credit: Three hours.

BUS 4203. Accounting Theory. Development and present status of financial and managerial accounting theory. Generally Accepted Accounting Principles are studied in depth. Prerequisites: BUS 3043 and 3103 or 3123. Three lecture hours a week. Credit: Three hours.

BUS 4213. Consumer Behavior. A study of consumer buying behavior in a marketing context. Analysis of factors affecting consumer motivation, behavior, and buying decisions. Prerequisite: BUS 3113. Three lecture hours a week. Credit: Three hours.

BUS 4223. Human Behavior in Business Administration. A study of the behavior of people in business and other formal organizations. Emphasis on the process of integrating employees into a work situation so that they are motivated to work together cooperatively, productively, and with economic, psychological, and social satisfaction. Prerequisite: Junior standing or consent of instructor. Three lecture hours a week. Credit: Three hours.

BUS 4243. Financial Management. Analysis of financial administration problems confronting the manager; obtaining funds; cash management; of assets; budgeting; government regulation of business financing. Prerequisites: BUS 2043 and BUS 2053 or equivalent, and BUS 3053 or equivalent. Three lecture hours a week. Credit: Three hours.

BUS 4253. Financial Planning. Comprehensive financial planning process based on model of Board of Standards of Certified Financial Planners (CFP). Collecting client data and establishing financial objectives. Insurance planning. Investment planning. Tax planning. Retirement planning. Estate planning. Special emphasis on financial planning issues unique to women. Three lecture hours a week. Credit: Three hours.

BUS 4273. Management of Compensation. A study of the total compensation system of management. Financial considerations are related to the interrelationship between employee organization, performance, rewards, satisfaction, and appraisal. Non-financial compensations are also studied. Three lecture hours a week. Credit: Three hours.

BUS 4333. Business Policy. A study of the complex decision-making situations that confront management. A case study approach to the formulation of business policies. Prerequisites: BUS 2043, 2053, 3003, 3013, 3053, 3113, 3533, and senior standing. Three lecture hours a week. Credit: Three hours.

BUS 4363. Merchandise Management. Study of factors necessary for profitably buying merchandise and managing retail inventories. Emphasis on role of buyer, markup planning, development of merchandise plans and open-to-buys, vendor relations. Prerequisite: BUS 3113. Three lecture hours a week. Credit: Three hours.

BUS 4423. Auditing. Auditing concepts, standards, and objectives; auditing procedures and sampling techniques; internal control evaluation; the writing of the audit report. Prerequisites: BUS 3043 and 3103 or 3123. Three lecture hours a week. Credit: Three hours.

BUS 4443. Small Business Management. Designed to provide theory and practical experience in the analysis of various small business operations. The integration and application of knowledge across functional areas are stressed. Three lecture hours a week. Credit: Three hours.

BUS 4503. Direct Marketing Strategies. Analysis and application of fundamental direct marketing strategies used to meet marketing goals. Topics include: market research, mailing list procurement, database management, direct mail strategy and production, catalogs, retail and business to business applications, direct response, telemarketing, electronic media, and interactive marketing. Ethical considerations concerning management of sensitive information and opportunities for women in the field will be emphasized. Prerequisites: BUS 3113 and BUS 4113. Three lecture hours a week. Credit: Three hours.

BUS 4543. Quantitative Management Analysis. Introduction of mathematical models that have practical applications for managers in business and industry. Includes probabilistic reasoning, bases for optimization decisions, linear and integer programming, transportation and inventory models, and survey of queueing and gaming models. Prerequisites: MATH 2203, 2213, 2113, 2143. Three lecture hours a week. Credit: Three hours.

BUS 4553. Advanced Marketing. Problems of marketing management including the development of appropriate marketing strategies, planning and operations and adjustments to changing environments and institutions in the marketplace. The managerial use of marketing tools in product development, market penetration, sales planning, forecasting, budgeting, consumer motivation, competitive strategy, and distribution cost control. Prerequisites: BUS 3113, 4113, 4133, or consent of instructor. Three lecture hours a week. Credit: Three hours.

BUS 4903. Selected Topics in Business. Variable content. Topics selected as needed. Prerequisite: Permission of instructor. Three lecture hours a week. Credit: Three hours.

BUS 4913. Independent Study. Individual projects and planned readings in business. Credit: Three hours.

BUS 4953, 4956. Cooperative Education.

Graduate Courses

BUS 5093. Financial Accounting

BUS 5133. Marketing Management

BUS 5153. Research Methods in Business

BUS 5243. Administrative Managerial Finance

BUS 5263. Organizational Behavior in Business Administration

BUS 5273. Personnel Administration

* BUS 5303. International Management

BUS 5333. Advanced Business Policy

BUS 5433. Managerial Accounting

BUS 5523. Management and Organization

BUS 5533. Advanced Management Information Systems

BUS 5543. Advanced Quantitative Management Analysis

BUS 5903. Special Topics

BUS 5913. Individual Study

BUS 5953. Cooperative Education

BUS 5973. Professional Paper

BUS 5983. Thesis

BUS 5993. Thesis

Economics Undergraduate Courses

ECO 1013. Principles of Microeconomics. Structure and operation of the economy explained through the role of microeconomic forces; price system; theory of firm; market situations (pure competition, monopoly, oligopoly); evaluation of the distribution of income. Three lecture hours a week. Credit: Three hours.

ECO 1023. Principles of Macroeconomics. A macroeconomic analysis covering money and banking, gross national product and income accounting, public finance, principles of taxation, labor, international economics (balance of payments), comparative economic systems. Three lecture hours a week. Credit: Three hours.

ECO 2233. Environmental Science, Economics and Law. Interdisciplinary introduction to the challenge of environmental protection. Examines materials on the scientific, economic, political, and legal issues that affect this area, including the current state of the environment and the processes and institutions which shape environmental law and policy. Three lecture hours a week. Credit: Three hours.

ECO 3053. Consumer Economics. A study of consumer problems and personal finance with emphasis on family planning, investments, insurance, taxation, estate planning, credit usage, and problems of home management. Three lecture hours a week. Credit: Three hours.

ECO 3063. Money and Banking. A survey of the role of money; history of currency; recent monetary legislation; banking and financial institutions; the Federal Reserve System; money and the national income; monetary and fiscal policy. Prerequisites: Junior standing and ECO 1013 or 1023. Three lecture hours a week. Credit: Three hours.

ECO 4913. Independent Study. Individual projects and planned readings in economics. Credit: Three hours.

Graduate Courses

ECO 5023. Advanced Price Theory

ECO 5123. Advanced Macroeconomic Theory

ECO 5143. Advanced Managerial Economics

ECO 5173. Applied Health Economics

ECO 5913. Individual Study

ECO 5973. Professional Paper