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School of Management
Chair: Adelaide Griffin, Ph.D., Professor
Location: CFO 405
Telephone: (940) 898-2111
Telefax: (940) 898-2120
E-Mail: agriffin@twu.edu
www.twu.edu/as/bus/
Faculty: Professors D. Bulls, A. Griffin, R. Rezac;
Associate Professors D. Gulledge, P. Mercer;
Assistant Professors J. Newcomer, T. Stafford;
Visiting Assistant Professors B. Ellis, J. Samaras;
Lecturers C. Schorg, S. Taylor.
The School of Management offers programs leading to the
Bachelor of Business Administration (B.B.A.), Bachelor of Science (B.S.) the Master
of Business Administration (M.B.A.) and the M.B.A./M.H.A. dual degree program. For
the M.B.A. and M.B.A./M.H.A. offerings refer to the graduate catalog. The Bachelor
of Business Administration (B.B.A.) program may be followed by students in any of
the following fields: accounting, business administration (general or finance),
management, and marketing. The Bachelor of Science program may be followed by
students seeking a bachelors degree and certification to teach business and/or
economics.
The curriculum of the School of Management is designed to provide opportunities
for the understanding of the institutional structure and behavioral patterns of a
modern industrial society, to provide training for business careers, and to prepare
teachers of business and economics. Students interested in taking the CPA exam must
have 150 semester hours of course work.
The School of Management participates in the Cooperative Education program at
the Texas Woman’s University. Students may enter the Cooperative Education program
through the School of Management when they have reached their sophomore year. This
program provides students with the opportunity to gain experience in their chosen
field prior to graduation.
Providing competency in a concentrated field, the primary objective of the School
of Management, is augmented by a program of studies in general education. A minimum
of 50 percent of all course work must be in the general education areas. The combined
programs build a firm, analytical/conceptual background that will enhance future
development in a dynamic business and social environment.
For more information, please visit the School’s home page at
www.twu.edu/som/.
Admission Requirements
Please see the Admission section of this catalog.
Undergraduate Degrees
Bachelor of Business Administration (B.B.A.)
A. Accounting
B. Business Administration (General or Finance)
C. Management
D. Marketing
Bachelor of Science (B.S.)
A. Business (Teaching Certification Only)
Core Business courses required of all students seeking a B.B.A. degree:
BUS 2043. Fundamentals of Accounting I
BUS 2053. Fundamentals of Accounting II
BUS 3003. Principles of Management
BUS 3053. Business Finance
BUS 3113. Principles of Marketing
BUS 3153. Legal Environment of Business
BUS 3163. Business Communications
BUS 3293. Business and Legal Ethics
BUS 3153. Professional Presentation Strategies
(except Accounting majors)
BUS 3533. Management Information Systems
BUS 4333. Business Policy
BUS 4543. Quantitative Management Analysis
Satisfaction of the TASP Math requirement is a prerequisite for BUS 2043
Fundamentals of Accounting I.
Other courses required of all business and economics students seeking a
B.B.A. or B.S. degree.
BUS 3183 International Business
ECO 1013 Principles of Micro Economics
ECO 1023 Principles of Macro Economics
MATH 2203 Business Analysis I
MATH 2213 Business Analysis II
MATH 1703 Elementary Statistics I
MATH 1713 Elementary Statistics II
BUS 2803 Women in Business OR
BUS 3393 Law for Women
Bachelor of Business Administration — Accounting
Business Courses Required
BUS 3063. Income Tax Accounting I
BUS 3023. Intermediate Accounting I
BUS 3043. Intermediate Accounting II
BUS 3103. Cost Accounting
BUS 4023. Advanced Accounting
BUS 4163. Income Tax Accounting II
BUS 4173. Accounting Information Systems
BUS 4423. Auditing
Total = 24 semester hours
Future CPA candidates will need a total of 150 semester hours which includes
an additional 6 hours of Accounting courses numbered 3000 or above to sit for the
CPA exam.
Bachelor of Business Administration — Business Administration (General)
Business Courses Required
Twenty-four (24) semester hours of business and/or economics courses with the
advanced approval of advisor from the School of Management. Six (6) semester hours
of general electives.
Total of thirty (30) semester hours for a major. At least twenty-four (24)
semester hours must be 3000 or above.
Bachelor of Business Administration — Business Administration (Finance)
Business Courses Required
BUS 3063. Income Tax Accounting I
BUS 3133. Investments
BUS 4243. Financial Management
BUS 4253. Financial Planning
ECO 3063. Money and Banking
Nine (9) semester hours of advanced business and economics courses selected
with the advanced approval of advisor from the School of Management.
Total = 24 semester hours
Bachelor of Business Administration — Management
Business Courses Required
BUS 4243. Financial Management
BUS 3273. Human Resource Management
BUS 4223. Human Behavior in Business Administration
BUS 4443. Small Business Management
Twelve (12) semester hours of advanced business and economics courses
selected with advanced approval of advisor from the School of Management.
Total = 24 semester hours
Bachelor of Business Administration — Marketing
Business Courses Required
BUS 4093. Principles of Selling
BUS 4113. Marketing Research
BUS 4133. Promotion Strategy
BUS 4213. Consumer Behavior
BUS 4553. Advanced Marketing
Nine (9) semester hours of advanced business and economics courses selected
with advanced approval of advisor from the School of Management.
Total = 24 semester hours
Bachelor of Science Degree in Business —
Option II: Secondary Teaching Certification*
Business Administration
The School of Management offers teacher certification. See the College
of Professional Education section of this catalog for options. Students should
contact the Business Certification Advisor in the School of Management for details.
Academic Foundations
ENG 1013, 1023
Sophomore English (three hours)
ENG 3203
ECO 1013, 1023
HIST 1013, 1023
GOV 2013, 2023
*This program must be completed by August, 2003.
Natural Science (Laboratory) 6-8 hours
MATH 1703, 2203
Multicultural (ELDR 3033) and Women’s Studies (three hours)
Visual & Performing Arts (three hours)
Business Administration
BUS 1093. Fundamentals of Business Enterprise
BUS 2043. Fundamentals of Accounting I
BUS 2053. Fundamentals of Accounting II
BUS 3003. Principles of Management
BUS 3153. Legal Environment of Business
BUS 3063. Income Tax Accounting I
BUS 3113. Principles of Marketing
BUS 3163. Business Communications
BUS 3533. Management Information Systems
Second Teaching Field (24 hours minimum)
Professional Development*
EDUC 3006. Intern I
EDUC 4403 and EDUC 4503. Intern II
EDUC 4026 Student Teaching in Business
EDUC (six hours) Student Teaching in Second Teaching Field
ERDB 3463. Secondary Content Area Reading OR
ERDB 4463. Diagnostic and Remedial Reading
*Subject to change to meet new State standards.
Proposed Bachelor of Science in Business Leading to
8-12 Certification in Business Administration*
University Core
ENG 1013, 1023
ENG (Soph Literature) (3 hrs)
ECO 1023
HIST 1013, 1023
GOV 2013, 2023
MATH 1703
Laboratory Science (6 hrs)
Visual/Performing Arts (3 hrs)
FS 2003 or ERDB 3033
Women’s Studies (3 hrs)
Business Administration
BUS 1093. Fundamentals of Business Enterprise
BUS 2043. Fundamentals of Accounting I
BUS 2053. Fundamentals of Accounting II
BUS 3003. Principles of Management
BUS 3063. Income Tax Accounting I
BUS 3113. Principles of Marketing
BUS 3153. Legal Environment of Business
BUS 3163. Business Communications
BUS 3533. Management Information Systems
ECO 3053. Consumer Economics
Minor
Minimum of 18 hours (6 advanced) in approved minor
Related Studies
MATH 2203. Business Analysis I
CSCI 3__2. Technology
ECO 1013. Principles of Microeconomics
ECSE 4203. Learners with Exceptionalities
FS 3513. Adolescent Development
LS 3__2. Information Literacy
Pedagogy and Professional Responsibility
EDUC 2003. Legal, Ethical, Professional Role and Responsibility
EDUC 3003. Learning Theory and Development
EDUC 3001. Integrating Technology for Effective Learning
*This program will be effective Fall, 2002, contingent upon
approval by proper state agencies and is subject to change.
EDUC 4004. Design and Implementation of Assessment and Instruction
EDUC 4001. Integrating Technology Design and Implementation of Instruction
EDUC 4102. Classroom Environment and Management
EDUC 4__6. Student Teaching in Business
Bachelor of Science Degree in Business
Option III: Secondary Teaching Certificate*
Basic Business
Academic Foundations
ENG 1013, 1023
Sophomore English (six hours)
HIST 1013, 1023
GOV 2013, 2023
ECO 1013, 1023
MATH 1703, 2203
Natural Science (Laboratory) 6-8 hours
Multicultural (ELDR 3033) and Women’s Studies (three hours)
Visual & Performing Arts (three hours)
Specialization Area
BUS 1093. Fundamentals of Business Enterprise
BUS 2043. Fundamentals of Accounting I
BUS 2053. Fundamentals of Accounting II
ECO 2233. Environmental Science, Economics, and Law
BUS 3003. Principles of Management
BUS 3053. Business Finance
BUS 3063. Income Tax Accounting I
BUS 3293. Business and Legal Ethics
BUS 3513. Professional Presentation Strategies
BUS 3113. Principles of Marketing
BUS 3153. Legal Environment of Business
BUS 3163. Business Communications
BUS 3183. Introduction to International Business
BUS 3533. Management Information Systems
ECO 3053. Consumer Economics
ECO 3063. Money and Banking
*This program must be completed by August, 2003
Professional Development**
EDUC 3006. Intern I
EDUC 4403 and EDUC 4503. Intern II
EDUC (12 hours) Student Teaching in Business
ERDB 3463. Secondary Content Area Reading OR
ERDB 4463. Diagnostic and Remedial Reading
Economics — Option II: Secondary Teaching Certification*
Academic Foundations
ENG 1013, 1023
Sophomore English (six hours)
HIST 1013, 1023
GOV 2013, 2023
Multicultural (ELDR 3033) and Women’s Studies (three hours)
Visual & Performing Arts (three hours)
Natural Science (Laboratory) 6-8 hours
MATH 1703, 2203
Specialization Area
ECO 1013. Principles of Microeconomics
ECO 1023. Principles of Macroeconomics
ECO 2233. Environmental Science, Economics, and Law
ECO 3053. Consumer Economics
ECO 3063. Money and Banking
BUS 3053. Business Finance
BUS 3133 Investments
BUS 4243. Financial Management
BUS/ECO 4903. Special Topics (three hours)
Second Teaching Field (24 hours minimum)
Professional Development**
EDUC 3006. Intern I
EDUC 4403 and EDUC 4503. Intern II
EDUC 4236 Student Teaching in Economics
EDUC (six hours) Student Teaching in Second Field
ERDB 3463. Secondary Content Area Reading OR
ERDB 4463. Diagnostic and Remedial Reading
*This program must be completed by August, 2003
**Subject to change to meet new State standards.
Minors Offered
Accounting Minor
BUS 2043. Fundamentals of Accounting I
BUS 2053. Fundamentals of Accounting II
Twelve (12) advanced hours in Accounting
Business Administration Minor
BUS 1093. Fundamentals of Business Enterprise
BUS 2043. Fundamentals of Accounting I
BUS 3003. Principles of Management
BUS 3053. Business Finance
BUS 3113. Principles of Marketing
ECO 1013. Principles of Microeconomics
Economics Minor
ECO 1013. Principles of Microeconomics
ECO 1023. Principles of Macroeconomics
Twelve (12) advanced hours in Economics.
Management Minor
BUS 2043. Fundamentals of Accounting I
BUS 3003. Principles of Management
BUS 3053. Business Finance
BUS 3253. Labor Management Relations
BUS 3273. Human Resource Management
BUS 4223. Human Behavior in Business Administration
Marketing Minor
BUS 3113. Principles of Marketing
Fifteen (15) hours from the following:
BUS 4063. Retailing
BUS 4093. Principles of Selling
BUS 4113. Marketing Research
BUS 4133. Promotional Strategy
BUS 4193. Credit Management
BUS 4213. Consumer Behavior
BUS 4363. Merchandise Management
*This program must be completed by August, 2003
**Subject to change to meet new State standards.
Business Undergraduate Courses
BUS 1093. Fundamentals of Business Enterprise. A survey of the entire
field of business; its nature, environment, opportunities, ownership, management,
organization, functions, activities, operation. Three lecture hours a week.
Credit: Three hours.
BUS 2043. Fundamentals of Accounting I. Accounting for service and
merchandising enterprises; emphasis on understanding of the accounting cycle and
basic financial statement preparation. The course includes coverage of accounting
for notes and interest, accruals and deferrals, fixed assets accounting including
depreciation, depletion and amortization, payroll and payroll taxes. Prerequisite:
satisfaction of the TASP Math requirement or permission of instructor. Three
lecture, two laboratory hours a week. Credit: Three hours.
BUS 2053. Fundamentals of Accounting II. Accounting for partnerships and
corporations; long-term obligations; investments; manufacturing operations
including job order, process cost and standard cost systems, income tax
allocations and statements analysis. Prerequisite: BUS 2043 with a grade of C
or better or permission of instructor. Three lecture, two laboratory hours a
week. Credit: Three hours.
BUS 2803. Women in Business. The study of the status and roles of women
working both inside and outside the domestic workforce. Examines myths and
realities of women's experiences across various socioeconomic, racial, ethnic,
and cultural groupings. Surveys advances made by women in the statements;
workforce and coping techniques developed by practitioners to enable women to
be valued in terms of professional competencies rather than gender stereotype.
Three lecture hours a week. Credit: Three hours.
BUS 3003. Principles of Management. The concept and principles of
management and organization; managerial functions of planning, organizing,
directing, controlling; decision making; human relations; motivation;
communications; and leadership. Three lecture hours a week. Credit: Three hours.
BUS 3013. Business Law I. United States legal system: contracts, property,
agency, sales, negotiable instruments. Field trips. Prerequisite: Junior
standing. Three lecture hours a week. Credit: Three hours.
BUS 3023. Intermediate Accounting I. Financial accounting and accounting
standards, preparation of financial statements in accordance with generally
accepted accounting principles (GAAP). Emphasis on the conceptual framework
underlying financial accounting. Detailed study of the income statement, balance
sheet, time value of money concepts, cash and receivables, and valuation of
inventories. Prerequisite: Completion of BUS 2043 and BUS 2053 with grade of
C or better or permission of instructor. Three lecture, two laboratory hours
a week. Credit: Three hours.
BUS 3043. Intermediate Accounting II. Study of acquisition and disposition
of property, plant and equipment; depreciation, impairments, and depletion;
intangible assets; current liabilities and contingencies; long-term liabilities;
stockholder’s equity; dilutive securities and earnings per share. Prerequisite:
BUS 3023.Three lecture hours a week. Credit: Three hours.
BUS 3053. Business Finance. A discussion of the tools and techniques used
in business finance. An analysis of the acquisition and allocation of financial
resources. Prerequisite: BUS 2043, BUS 2053, MATH 1703 and MATH 2203 or equivalent.
Three hours a week. Credit: Three hours.
BUS 3063. Income Tax Accounting I. Principles of federal income tax
accounting; preparation of income tax returns for individuals. Prerequisite:
BUS 2043. Three lecture hours a week. Credit: Three hours.
BUS 3103. Cost Accounting. Principles of cost accounting for manufacturing
companies. Emphasis is on job order costing; process costing; standard costing;
direct costing; accounting for by-products and joint products; and cost
allocations required to produce inventory valuations acceptable for external
financial statements. Prerequisite: Completion of BUS 2043 and BUS 2053 with grade
of C or better or permission of instructor. Three lecture hours a week. Credit:
Three hours.
BUS 3113. Principles of Marketing. Presentation of a fundamental knowledge
of the nature, structure, institutions, and functions of marketing; problems
involved in the exchange of goods and services from producers to intermediaries
to consumers. Three lecture hours a week. Credit: Three hours.
BUS 3123. Managerial Accounting. Presents volume-cost-profit analysis,
special decisions, operational and financial budgeting, control and performance
evaluation, job-order and process costing, variance analysis, cost allocation,
quantitative decision making techniques and analysis of financial statements for
internal decision making. Prerequisite: Completion of BUS 2043 and BUS 2053 with
grade of C or better or permission of instructor. Three lecture hours a week.
Credit: Three hours.
BUS 3133. Investments. A study, from the viewpoint of the individual
investor, of various investment media, including insurance, real estate,
government securities, and corporate securities; market price behavior with
emphasis on investment analysis and portfolio management. Prerequisite: Junior
standing and MATH 1703 and MATH 2203. Three lecture hours a week. Credit: Three
hours.
BUS 3153. Legal Environment of Business. The structure of the legal
system, with an introduction by way of contracts. The federal constitution as it
affects business. Administrative law. The law of antitrust, securities
regulation, unfair trade practices, equal employment, labor law, environmental
law, worker safety, international law, and related topics. Three lecture hours
a week. Credit: Three hours.
BUS 3163. Business Communications. Application of fundamental communication
principles to business through letters and reports. Emphasis is placed on clear,
accurate, and forceful writing with the use of practical psychology. Practice in
writing letters and memos, collecting and organizing data, and writing a formal
report will be included. Prerequisites: Keyboarding and computer competency,
English 1023, and three hours of sophomore level English (all with a minimum
grade of C). Three hours a week. Credit: Three hours.
BUS 3183. Introduction to International Business. The nature of
international business. The scope of the international environment. The
foreign nation-state environment. Global strategies. Management and marketing
responses. Prerequisites: BUS 2043, 2053, 3003, 3053, 3113, 3153, 3293.Three
lecture hours a week. Credit: Three hours.
BUS 3223. International Operating Environments. The nature and problems
of operating overseas. The scope of the multicultural, international environment.
Environmental forces affecting overseas operations and possible responses in
dealing with these forces. Three lecture hours a week. Credit: Three hours.
BUS 3253. Labor Management Relations. Principles of labor problems; union
structures; collective bargaining; wage determination; unemployment; labor
productivity; government regulation of wages; labor legislation. Prerequisites:
BUS 3003, junior standing. Three lecture hours a week. Credit: Three hours.
BUS 3273. Human Resource Management. Principles of HR management; HR
programming; job requirements; sources of labor supply; selection procedures;
training programs; job evaluation; salary administration; employee communications;
union-management relations. Prerequisite: Junior standing. Three lecture hours a
week. Credit: Three hours.
BUS 3293. Business and Legal Ethics. An introduction to ethical theory and
the analysis of social and professional issues from various ethical perspectives;
the course will focus on aspects of professional ethics in areas of business,
government, law, and the health care professions. Three lecture hours a week.
Credit: Three hours.
BUS 3393. Law for Women. Impact of gender on legal status: evolution of
the current legal environment with an emphasis on parallels between racial and
gender discrimination; substantive law regarding working conditions, compensation,
education, the family, reproductive rights and criminal law: feminist perspectives
on legal reforms to improve the professional and personal lives of women and men.
Three lecture hours a week. Credit: Three hours.
BUS 3513. Professional Presentation Strategies. Application of fundamental
presentation strategies through oral, written, and visual formats. Utilization of
a wide assortment of media is encouraged to develop, stage, and deliver a variety
of presentations based on the intended audience, presentation purpose, location,
topic, and available facilities and equipment. Prerequisite: BUS 3163. Two
lecture hours and one and a half laboratory hours a week. Credit: Three hours.
BUS 3533. Management Information Systems. Introduction to computer-based
management information systems. Total systems implementation of electronic data
processing equipment and various components. Three lecture hours a week. Credit:
Three hours.
BUS 4013. Alternative Dispute Resolution. Introduction to alternatives
to litigation to resolve disputes. Consideration of traditional negotiation,
mediation, arbitration, moderated settlement conferences, and minitrials.
Prerequisite: BUS 3153/GOV 3153 or permission of instructor. Three lecture
hours a week. Credit: Three hours.
BUS 4023. Advanced Accounting. Accounting for partnerships; installment
sales; consignments; home office and branch accounting; and preparation of
consolidated statements. Prerequisites: BUS 3023 and BUS 3043. Three lecture
hours a week. Credit: Three hours.
BUS 4033. Business Law II. Intensive study of specific legal problems.
Prerequisite: Junior standing and BUS 3013 or permission of instructor. Three
lecture hours a week. Credit: Three hours.
BUS 4063. Retailing. Principles and methods of modern retail merchandising;
operating statement analysis, pricing, control, stock turnover, inventory methods,
promotion, fashion, and salesmanship. Prerequisite: BUS 3113. Three lecture hours
a week. Credit: Three hours.
BUS 4093. Principles of Selling. Study of selling as a marketing function
with emphasis on the personal selling process; problems confronting sales
executives in the organization, direction, and evaluation of a sales force.
Prerequisite: Junior standing and BUS 3113. Three lecture hours a week. Credit:
Three hours.
BUS 4113. Marketing Research. Managerial uses of research methods applied
to problems of sales strategy, pricing, distribution, and the determination of
marketing policies. Prerequisites: BUS 3113 and MATH 2213. Three lecture hours
a week. Credit: Three hours.
BUS 4133. Promotion Strategy. Management of the promotional mix of
advertising, publicity, sales promotion, direct marketing, and personal selling
with an emphasis on advertising. This course examines the interaction and
coordination of these three elements with the firm’s overall marketing mix.
Prerequisite: BUS 3113. Three lecture hours a week. Credit: Three hours.
BUS 4153. Services Marketing. Marketing decision-making related to the
service industry. Solving marketing problems unique to the service firm. Topics
include understanding service strategic issues, tools for service marketing,
service intangibles, simultaneous production and consumption and internal
marketing and not-for-profit issues. Prerequisite: BUS 3113. Three lecture
hours a week. Credit: Three hours.
BUS 4163. Income Tax Accounting II. Special problems in preparing tax
returns for individuals; preparation of tax returns for partnerships and
corporations; preparation of employer’s federal and state tax reports; study of
federal estate taxes and federal gift taxes, use of computers in tax research and
tax returns. Prerequisite: BUS 3063. Three lecture hours a week. Credit: Three
hours.
BUS 4173. Accounting Information Systems. An introduction to the use of
accounting information systems within an organization. The control and
communication of files and databases are studied. Applications requiring the
use of spreadsheets, flowcharting and relational database software applications
are used in this course. Prerequisites: BUS 3023 or permission of instructor.
Three lecture hours a week. Credit: Three hours.
BUS 4183. Governmental and Not-For-Profit Accounting. Governmental and
non-profit entities with emphasis on special accounts/funds and statements used
by such entities. Prerequisites: BUS 2043, 2053, and 3123 or 3103. Three
lecture hours a week. Credit: Three hours.
BUS 4203. Accounting Theory. Development and present status of financial
and managerial accounting theory. Generally Accepted Accounting Principles are
studied in depth. Prerequisites: BUS 3043 and 3103 or 3123. Three lecture hours
a week. Credit: Three hours.
BUS 4213. Consumer Behavior. A study of consumer buying behavior in a
marketing context. Analysis of factors affecting consumer motivation, behavior,
and buying decisions. Prerequisite: BUS 3113. Three lecture hours a week. Credit:
Three hours.
BUS 4223. Human Behavior in Business Administration. A study of the behavior
of people in business and other formal organizations. Emphasis on the process of
integrating employees into a work situation so that they are motivated to work
together cooperatively, productively, and with economic, psychological, and
social satisfaction. Prerequisite: Junior standing or consent of instructor.
Three lecture hours a week. Credit: Three hours.
BUS 4243. Financial Management. Analysis of financial administration
problems confronting the manager; obtaining funds; cash management; of assets;
budgeting; government regulation of business financing. Prerequisites: BUS 2043
and BUS 2053 or equivalent, and BUS 3053 or equivalent. Three lecture hours a
week. Credit: Three hours.
BUS 4253. Financial Planning. Comprehensive financial planning process
based on model of Board of Standards of Certified Financial Planners (CFP).
Collecting client data and establishing financial objectives. Insurance
planning. Investment planning. Tax planning. Retirement planning. Estate
planning. Special emphasis on financial planning issues unique to women. Three
lecture hours a week. Credit: Three hours.
BUS 4273. Management of Compensation. A study of the total compensation
system of management. Financial considerations are related to the interrelationship
between employee organization, performance, rewards, satisfaction, and appraisal.
Non-financial compensations are also studied. Three lecture hours a week. Credit:
Three hours.
BUS 4333. Business Policy. A study of the complex decision-making
situations that confront management. A case study approach to the formulation of
business policies. Prerequisites: BUS 2043, 2053, 3003, 3053, 3113, 3153, 3533,
and senior standing. Three lecture hours a week. Credit: Three hours.
BUS 4363. Merchandise Management. Study of factors necessary for profitably
buying merchandise and managing retail inventories. Emphasis on role of buyer,
markup planning, development of merchandise plans and open-to-buys, vendor
relations. Prerequisite: BUS 3113. Three lecture hours a week. Credit: Three hours.
BUS 4423. Auditing. Auditing concepts, standards, and objectives; auditing
procedures and sampling techniques; internal control evaluation; the writing of
the audit report. Prerequisites: BUS 3043 and 3103 or 3123. Three lecture hours
a week. Credit: Three hours.
BUS 4443. Small Business Management. Designed to provide theory and
practical experience in the analysis of various small business operations. The
integration and application of knowledge across functional areas are stressed.
Three lecture hours a week. Credit: Three hours.
BUS 4503. Direct Marketing Strategies. Analysis and application of
fundamental direct marketing strategies used to meet marketing goals. Topics
include: market research, mailing list procurement, database management, direct
mail strategy and production, catalogs, retail and business to business
applications, direct response, telemarketing, electronic media, and interactive
marketing. Ethical considerations concerning management of sensitive information
and opportunities for women in the field will be emphasized. Prerequisites:
BUS 3113 and BUS 4113. Three lecture hours a week. Credit: Three hours.
BUS 4543. Quantitative Management Analysis. Introduction of mathematical
models that have practical applications for managers in business and industry.
Includes probabilistic reasoning, bases for optimization decisions, linear and
integer programming, transportation and inventory models, and survey of queueing
and gaming models. Prerequisites: MATH 2203, 2213. Three lecture hours a week.
Credit: Three hours.
BUS 4553. Advanced Marketing. Problems of marketing management including
the development of appropriate marketing strategies, planning and operations and
adjustments to changing environments and institutions in the marketplace. The
managerial use of marketing tools in product development, market penetration,
sales planning, forecasting, budgeting, consumer motivation, competitive strategy,
and distribution cost control. Prerequisites: BUS 3113, 4113, 4133, or consent of
instructor. Three lecture hours a week. Credit: Three hours.
BUS 4903. Selected Topics in Business. Variable content. Topics selected
as needed. Prerequisite: Permission of instructor. Three lecture hours a week.
Credit: Three hours.
BUS 4913. Independent Study. Individual projects and planned readings
in business. Prerequisite: Permission of instructor. Credit: Three hours.
BUS 4953, 4956. Cooperative Education.
Graduate Courses
BUS 5093. Financial Accounting
BUS 5133. Marketing Management
BUS 5153. Research Methods in Business
BUS 5243. Administrative Managerial Finance
BUS 5263. Organizational Behavior in Business Administration
BUS 5273. Human Resource Administration
BUS 5333. Advanced Business Policy
BUS 5433. Managerial Accounting
BUS 5523. Management and Organization
BUS 5533. Advanced Management Information Systems
BUS 5543. Advanced Quantitative Management Analysis
BUS 5903. Special Topics
BUS 5913. Individual Study
BUS 5953. Cooperative Education
BUS 5973. Professional Paper
BUS 5983. Thesis
BUS 5993. Thesis
Economics Undergraduate Courses
ECO 1013. Principles of Microeconomics. Structure and operation of the
economy explained through the role of microeconomic forces; price system; theory
of firm; market situations (pure competition, monopoly, oligopoly); evaluation
of the distribution of income. Three lecture hours a week. Credit: Three hours.
ECO 1023. Principles of Macroeconomics. A macroeconomic analysis covering
money and banking, gross national product and income accounting, public finance,
principles of taxation, labor, international economics (balance of payments),
comparative economic systems. Three lecture hours a week. Credit: Three hours.
ECO 2233. Environmental Science, Economics and Law. Interdisciplinary
introduction to the challenge of environmental protection. Examines materials
on the scientific, economic, political, and legal issues that affect this area,
including the current state of the environment and the processes and institutions
which shape environmental law and policy. Three lecture hours a week. Credit:
Three hours.
ECO 3053. Consumer Economics. A study of consumer problems and personal
finance with emphasis on family planning, investments, insurance, taxation,
estate planning, credit usage, and problems of home management. Three lecture
hours a week. Credit: Three hours.
ECO 3063. Money and Banking. A survey of the role of money; history of
currency; recent monetary legislation; banking and financial institutions; the
Federal Reserve System; money and the national income; monetary and fiscal policy.
Prerequisites: Junior standing and ECO 1013 or 1023. Three lecture hours a week.
Credit: Three hours.
ECO 4913. Independent Study. Individual projects and planned readings in
economics. Prerequisite: Permission of instructor. Credit: Three hours.
Graduate Courses
ECO 5023. Advanced Price Theory
ECO 5123. Advanced Macroeconomic Theory
ECO 5143. Advanced Managerial Economics
ECO 5173. Applied Health Economics
ECO 5913. Individual Study
ECO 5973. Professional Paper
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