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School of Management

Chair: Adelaide Griffin, Ph.D., Professor

Location: CFO 405
Telephone: (940) 898-2111
Telefax: (940) 898-2120
E-Mail: agriffin@twu.edu
www.twu.edu/as/bus/

Faculty: Professors D. Bulls, A. Griffin, R. Rezac; Associate Professors D. Gulledge, P. Mercer; Assistant Professors J. Newcomer, T. Stafford; Visiting Assistant Professors B. Ellis, J. Samaras; Lecturers C. Schorg, S. Taylor.


The School of Management offers programs leading to the Bachelor of Business Administration (B.B.A.), Bachelor of Science (B.S.) the Master of Business Administration (M.B.A.) and the M.B.A./M.H.A. dual degree program. For the M.B.A. and M.B.A./M.H.A. offerings refer to the graduate catalog. The Bachelor of Business Administration (B.B.A.) program may be followed by students in any of the following fields: accounting, business administration (general or finance), management, and marketing. The Bachelor of Science program may be followed by students seeking a bachelors degree and certification to teach business and/or economics.

The curriculum of the School of Management is designed to provide opportunities for the understanding of the institutional structure and behavioral patterns of a modern industrial society, to provide training for business careers, and to prepare teachers of business and economics. Students interested in taking the CPA exam must have 150 semester hours of course work.

The School of Management participates in the Cooperative Education program at the Texas Woman’s University. Students may enter the Cooperative Education program through the School of Management when they have reached their sophomore year. This program provides students with the opportunity to gain experience in their chosen field prior to graduation.

Providing competency in a concentrated field, the primary objective of the School of Management, is augmented by a program of studies in general education. A minimum of 50 percent of all course work must be in the general education areas. The combined programs build a firm, analytical/conceptual background that will enhance future development in a dynamic business and social environment.

For more information, please visit the School’s home page at www.twu.edu/som/.

Admission Requirements

Please see the Admission section of this catalog.

Undergraduate Degrees

Bachelor of Business Administration (B.B.A.)

A. Accounting

B. Business Administration (General or Finance)

C. Management

D. Marketing


Bachelor of Science (B.S.)

A. Business (Teaching Certification Only)

Core Business courses required of all students seeking a B.B.A. degree:

BUS 2043. Fundamentals of Accounting I

BUS 2053. Fundamentals of Accounting II

BUS 3003. Principles of Management

BUS 3053. Business Finance

BUS 3113. Principles of Marketing

BUS 3153. Legal Environment of Business

BUS 3163. Business Communications

BUS 3293. Business and Legal Ethics

BUS 3153. Professional Presentation Strategies (except Accounting majors)

BUS 3533. Management Information Systems

BUS 4333. Business Policy

BUS 4543. Quantitative Management Analysis

Satisfaction of the TASP Math requirement is a prerequisite for BUS 2043 Fundamentals of Accounting I.

Other courses required of all business and economics students seeking a B.B.A. or B.S. degree.

BUS 3183 International Business

ECO 1013 Principles of Micro Economics

ECO 1023 Principles of Macro Economics

MATH 2203 Business Analysis I

MATH 2213 Business Analysis II

MATH 1703 Elementary Statistics I

MATH 1713 Elementary Statistics II

BUS 2803 Women in Business OR
BUS 3393 Law for Women


Bachelor of Business Administration — Accounting

Business Courses Required

BUS 3063. Income Tax Accounting I

BUS 3023. Intermediate Accounting I

BUS 3043. Intermediate Accounting II

BUS 3103. Cost Accounting

BUS 4023. Advanced Accounting

BUS 4163. Income Tax Accounting II

BUS 4173. Accounting Information Systems

BUS 4423. Auditing

Total = 24 semester hours

Future CPA candidates will need a total of 150 semester hours which includes an additional 6 hours of Accounting courses numbered 3000 or above to sit for the CPA exam.


Bachelor of Business Administration — Business Administration (General)

Business Courses Required

Twenty-four (24) semester hours of business and/or economics courses with the advanced approval of advisor from the School of Management. Six (6) semester hours of general electives.

Total of thirty (30) semester hours for a major. At least twenty-four (24) semester hours must be 3000 or above.


Bachelor of Business Administration — Business Administration (Finance)

Business Courses Required

BUS 3063. Income Tax Accounting I

BUS 3133. Investments

BUS 4243. Financial Management

BUS 4253. Financial Planning

ECO 3063. Money and Banking

Nine (9) semester hours of advanced business and economics courses selected with the advanced approval of advisor from the School of Management.

Total = 24 semester hours


Bachelor of Business Administration — Management

Business Courses Required

BUS 4243. Financial Management

BUS 3273. Human Resource Management

BUS 4223. Human Behavior in Business Administration

BUS 4443. Small Business Management

Twelve (12) semester hours of advanced business and economics courses selected with advanced approval of advisor from the School of Management.

Total = 24 semester hours


Bachelor of Business Administration — Marketing

Business Courses Required

BUS 4093. Principles of Selling

BUS 4113. Marketing Research

BUS 4133. Promotion Strategy

BUS 4213. Consumer Behavior

BUS 4553. Advanced Marketing

Nine (9) semester hours of advanced business and economics courses selected with advanced approval of advisor from the School of Management.

Total = 24 semester hours


Bachelor of Science Degree in Business — Option II: Secondary Teaching Certification*

Business Administration

The School of Management offers teacher certification. See the College of Professional Education section of this catalog for options. Students should contact the Business Certification Advisor in the School of Management for details.

Academic Foundations

ENG 1013, 1023

Sophomore English (three hours)

ENG 3203

ECO 1013, 1023

HIST 1013, 1023

GOV 2013, 2023

*This program must be completed by August, 2003.

Natural Science (Laboratory) 6-8 hours

MATH 1703, 2203

Multicultural (ELDR 3033) and Women’s Studies (three hours)

Visual & Performing Arts (three hours)

Business Administration

BUS 1093. Fundamentals of Business Enterprise

BUS 2043. Fundamentals of Accounting I

BUS 2053. Fundamentals of Accounting II

BUS 3003. Principles of Management

BUS 3153. Legal Environment of Business

BUS 3063. Income Tax Accounting I

BUS 3113. Principles of Marketing

BUS 3163. Business Communications

BUS 3533. Management Information Systems

Second Teaching Field (24 hours minimum)

Professional Development*

EDUC 3006. Intern I

EDUC 4403 and EDUC 4503. Intern II

EDUC 4026 Student Teaching in Business

EDUC (six hours) Student Teaching in Second Teaching Field

ERDB 3463. Secondary Content Area Reading OR

ERDB 4463. Diagnostic and Remedial Reading

*Subject to change to meet new State standards.

Proposed Bachelor of Science in Business Leading to 8-12 Certification in Business Administration*

University Core

ENG 1013, 1023

ENG (Soph Literature) (3 hrs)

ECO 1023

HIST 1013, 1023

GOV 2013, 2023

MATH 1703

Laboratory Science (6 hrs)

Visual/Performing Arts (3 hrs)

FS 2003 or ERDB 3033

Women’s Studies (3 hrs)

Business Administration

BUS 1093. Fundamentals of Business Enterprise

BUS 2043. Fundamentals of Accounting I

BUS 2053. Fundamentals of Accounting II

BUS 3003. Principles of Management

BUS 3063. Income Tax Accounting I

BUS 3113. Principles of Marketing

BUS 3153. Legal Environment of Business

BUS 3163. Business Communications

BUS 3533. Management Information Systems

ECO 3053. Consumer Economics


Minor

Minimum of 18 hours (6 advanced) in approved minor

Related Studies

MATH 2203. Business Analysis I

CSCI 3__2. Technology

ECO 1013. Principles of Microeconomics

ECSE 4203. Learners with Exceptionalities

FS 3513. Adolescent Development

LS 3__2. Information Literacy

Pedagogy and Professional Responsibility

EDUC 2003. Legal, Ethical, Professional Role and Responsibility

EDUC 3003. Learning Theory and Development

EDUC 3001. Integrating Technology for Effective Learning

*This program will be effective Fall, 2002, contingent upon approval by proper state agencies and is subject to change.

EDUC 4004. Design and Implementation of Assessment and Instruction

EDUC 4001. Integrating Technology Design and Implementation of Instruction

EDUC 4102. Classroom Environment and Management

EDUC 4__6. Student Teaching in Business


Bachelor of Science Degree in Business Option III: Secondary Teaching Certificate*

Basic Business

Academic Foundations

ENG 1013, 1023

Sophomore English (six hours)

HIST 1013, 1023

GOV 2013, 2023

ECO 1013, 1023

MATH 1703, 2203

Natural Science (Laboratory) 6-8 hours

Multicultural (ELDR 3033) and Women’s Studies (three hours)

Visual & Performing Arts (three hours)

Specialization Area

BUS 1093. Fundamentals of Business Enterprise

BUS 2043. Fundamentals of Accounting I

BUS 2053. Fundamentals of Accounting II

ECO 2233. Environmental Science, Economics, and Law

BUS 3003. Principles of Management

BUS 3053. Business Finance

BUS 3063. Income Tax Accounting I

BUS 3293. Business and Legal Ethics

BUS 3513. Professional Presentation Strategies

BUS 3113. Principles of Marketing

BUS 3153. Legal Environment of Business

BUS 3163. Business Communications

BUS 3183. Introduction to International Business

BUS 3533. Management Information Systems

ECO 3053. Consumer Economics

ECO 3063. Money and Banking

*This program must be completed by August, 2003

Professional Development**

EDUC 3006. Intern I

EDUC 4403 and EDUC 4503. Intern II

EDUC (12 hours) Student Teaching in Business

ERDB 3463. Secondary Content Area Reading OR

ERDB 4463. Diagnostic and Remedial Reading


Economics — Option II: Secondary Teaching Certification*

Academic Foundations

ENG 1013, 1023

Sophomore English (six hours)

HIST 1013, 1023

GOV 2013, 2023

Multicultural (ELDR 3033) and Women’s Studies (three hours)

Visual & Performing Arts (three hours)

Natural Science (Laboratory) 6-8 hours

MATH 1703, 2203

Specialization Area

ECO 1013. Principles of Microeconomics

ECO 1023. Principles of Macroeconomics

ECO 2233. Environmental Science, Economics, and Law

ECO 3053. Consumer Economics

ECO 3063. Money and Banking

BUS 3053. Business Finance

BUS 3133 Investments

BUS 4243. Financial Management

BUS/ECO 4903. Special Topics (three hours)

Second Teaching Field (24 hours minimum)

Professional Development**

EDUC 3006. Intern I

EDUC 4403 and EDUC 4503. Intern II

EDUC 4236 Student Teaching in Economics

EDUC (six hours) Student Teaching in Second Field

ERDB 3463. Secondary Content Area Reading OR

ERDB 4463. Diagnostic and Remedial Reading

*This program must be completed by August, 2003
**Subject to change to meet new State standards.


Minors Offered

Accounting Minor

BUS 2043. Fundamentals of Accounting I

BUS 2053. Fundamentals of Accounting II

Twelve (12) advanced hours in Accounting

Business Administration Minor

BUS 1093. Fundamentals of Business Enterprise

BUS 2043. Fundamentals of Accounting I

BUS 3003. Principles of Management

BUS 3053. Business Finance

BUS 3113. Principles of Marketing

ECO 1013. Principles of Microeconomics

Economics Minor

ECO 1013. Principles of Microeconomics

ECO 1023. Principles of Macroeconomics

Twelve (12) advanced hours in Economics.

Management Minor

BUS 2043. Fundamentals of Accounting I

BUS 3003. Principles of Management

BUS 3053. Business Finance

BUS 3253. Labor Management Relations

BUS 3273. Human Resource Management

BUS 4223. Human Behavior in Business Administration

Marketing Minor

BUS 3113. Principles of Marketing

Fifteen (15) hours from the following:

BUS 4063. Retailing

BUS 4093. Principles of Selling

BUS 4113. Marketing Research

BUS 4133. Promotional Strategy

BUS 4193. Credit Management

BUS 4213. Consumer Behavior

BUS 4363. Merchandise Management

*This program must be completed by August, 2003
**Subject to change to meet new State standards.


Business Undergraduate Courses

BUS 1093. Fundamentals of Business Enterprise. A survey of the entire field of business; its nature, environment, opportunities, ownership, management, organization, functions, activities, operation. Three lecture hours a week. Credit: Three hours.

BUS 2043. Fundamentals of Accounting I. Accounting for service and merchandising enterprises; emphasis on understanding of the accounting cycle and basic financial statement preparation. The course includes coverage of accounting for notes and interest, accruals and deferrals, fixed assets accounting including depreciation, depletion and amortization, payroll and payroll taxes. Prerequisite: satisfaction of the TASP Math requirement or permission of instructor. Three lecture, two laboratory hours a week. Credit: Three hours.

BUS 2053. Fundamentals of Accounting II. Accounting for partnerships and corporations; long-term obligations; investments; manufacturing operations including job order, process cost and standard cost systems, income tax allocations and statements analysis. Prerequisite: BUS 2043 with a grade of C or better or permission of instructor. Three lecture, two laboratory hours a week. Credit: Three hours.

BUS 2803. Women in Business. The study of the status and roles of women working both inside and outside the domestic workforce. Examines myths and realities of women's experiences across various socioeconomic, racial, ethnic, and cultural groupings. Surveys advances made by women in the statements; workforce and coping techniques developed by practitioners to enable women to be valued in terms of professional competencies rather than gender stereotype. Three lecture hours a week. Credit: Three hours.

BUS 3003. Principles of Management. The concept and principles of management and organization; managerial functions of planning, organizing, directing, controlling; decision making; human relations; motivation; communications; and leadership. Three lecture hours a week. Credit: Three hours.

BUS 3013. Business Law I. United States legal system: contracts, property, agency, sales, negotiable instruments. Field trips. Prerequisite: Junior standing. Three lecture hours a week. Credit: Three hours.

BUS 3023. Intermediate Accounting I. Financial accounting and accounting standards, preparation of financial statements in accordance with generally accepted accounting principles (GAAP). Emphasis on the conceptual framework underlying financial accounting. Detailed study of the income statement, balance sheet, time value of money concepts, cash and receivables, and valuation of inventories. Prerequisite: Completion of BUS 2043 and BUS 2053 with grade of C or better or permission of instructor. Three lecture, two laboratory hours a week. Credit: Three hours.

BUS 3043. Intermediate Accounting II. Study of acquisition and disposition of property, plant and equipment; depreciation, impairments, and depletion; intangible assets; current liabilities and contingencies; long-term liabilities; stockholder’s equity; dilutive securities and earnings per share. Prerequisite: BUS 3023.Three lecture hours a week. Credit: Three hours.

BUS 3053. Business Finance. A discussion of the tools and techniques used in business finance. An analysis of the acquisition and allocation of financial resources. Prerequisite: BUS 2043, BUS 2053, MATH 1703 and MATH 2203 or equivalent. Three hours a week. Credit: Three hours.

BUS 3063. Income Tax Accounting I. Principles of federal income tax accounting; preparation of income tax returns for individuals. Prerequisite: BUS 2043. Three lecture hours a week. Credit: Three hours.

BUS 3103. Cost Accounting. Principles of cost accounting for manufacturing companies. Emphasis is on job order costing; process costing; standard costing; direct costing; accounting for by-products and joint products; and cost allocations required to produce inventory valuations acceptable for external financial statements. Prerequisite: Completion of BUS 2043 and BUS 2053 with grade of C or better or permission of instructor. Three lecture hours a week. Credit: Three hours.

BUS 3113. Principles of Marketing. Presentation of a fundamental knowledge of the nature, structure, institutions, and functions of marketing; problems involved in the exchange of goods and services from producers to intermediaries to consumers. Three lecture hours a week. Credit: Three hours.

BUS 3123. Managerial Accounting. Presents volume-cost-profit analysis, special decisions, operational and financial budgeting, control and performance evaluation, job-order and process costing, variance analysis, cost allocation, quantitative decision making techniques and analysis of financial statements for internal decision making. Prerequisite: Completion of BUS 2043 and BUS 2053 with grade of C or better or permission of instructor. Three lecture hours a week. Credit: Three hours.

BUS 3133. Investments. A study, from the viewpoint of the individual investor, of various investment media, including insurance, real estate, government securities, and corporate securities; market price behavior with emphasis on investment analysis and portfolio management. Prerequisite: Junior standing and MATH 1703 and MATH 2203. Three lecture hours a week. Credit: Three hours.

BUS 3153. Legal Environment of Business. The structure of the legal system, with an introduction by way of contracts. The federal constitution as it affects business. Administrative law. The law of antitrust, securities regulation, unfair trade practices, equal employment, labor law, environmental law, worker safety, international law, and related topics. Three lecture hours a week. Credit: Three hours.

BUS 3163. Business Communications. Application of fundamental communication principles to business through letters and reports. Emphasis is placed on clear, accurate, and forceful writing with the use of practical psychology. Practice in writing letters and memos, collecting and organizing data, and writing a formal report will be included. Prerequisites: Keyboarding and computer competency, English 1023, and three hours of sophomore level English (all with a minimum grade of C). Three hours a week. Credit: Three hours.

BUS 3183. Introduction to International Business. The nature of international business. The scope of the international environment. The foreign nation-state environment. Global strategies. Management and marketing responses. Prerequisites: BUS 2043, 2053, 3003, 3053, 3113, 3153, 3293.Three lecture hours a week. Credit: Three hours.

BUS 3223. International Operating Environments. The nature and problems of operating overseas. The scope of the multicultural, international environment. Environmental forces affecting overseas operations and possible responses in dealing with these forces. Three lecture hours a week. Credit: Three hours.

BUS 3253. Labor Management Relations. Principles of labor problems; union structures; collective bargaining; wage determination; unemployment; labor productivity; government regulation of wages; labor legislation. Prerequisites: BUS 3003, junior standing. Three lecture hours a week. Credit: Three hours.

BUS 3273. Human Resource Management. Principles of HR management; HR programming; job requirements; sources of labor supply; selection procedures; training programs; job evaluation; salary administration; employee communications; union-management relations. Prerequisite: Junior standing. Three lecture hours a week. Credit: Three hours.

BUS 3293. Business and Legal Ethics. An introduction to ethical theory and the analysis of social and professional issues from various ethical perspectives; the course will focus on aspects of professional ethics in areas of business, government, law, and the health care professions. Three lecture hours a week. Credit: Three hours.

BUS 3393. Law for Women. Impact of gender on legal status: evolution of the current legal environment with an emphasis on parallels between racial and gender discrimination; substantive law regarding working conditions, compensation, education, the family, reproductive rights and criminal law: feminist perspectives on legal reforms to improve the professional and personal lives of women and men. Three lecture hours a week. Credit: Three hours.

BUS 3513. Professional Presentation Strategies. Application of fundamental presentation strategies through oral, written, and visual formats. Utilization of a wide assortment of media is encouraged to develop, stage, and deliver a variety of presentations based on the intended audience, presentation purpose, location, topic, and available facilities and equipment. Prerequisite: BUS 3163. Two lecture hours and one and a half laboratory hours a week. Credit: Three hours.

BUS 3533. Management Information Systems. Introduction to computer-based management information systems. Total systems implementation of electronic data processing equipment and various components. Three lecture hours a week. Credit: Three hours.

BUS 4013. Alternative Dispute Resolution. Introduction to alternatives to litigation to resolve disputes. Consideration of traditional negotiation, mediation, arbitration, moderated settlement conferences, and minitrials. Prerequisite: BUS 3153/GOV 3153 or permission of instructor. Three lecture hours a week. Credit: Three hours.

BUS 4023. Advanced Accounting. Accounting for partnerships; installment sales; consignments; home office and branch accounting; and preparation of consolidated statements. Prerequisites: BUS 3023 and BUS 3043. Three lecture hours a week. Credit: Three hours.

BUS 4033. Business Law II. Intensive study of specific legal problems. Prerequisite: Junior standing and BUS 3013 or permission of instructor. Three lecture hours a week. Credit: Three hours.

BUS 4063. Retailing. Principles and methods of modern retail merchandising; operating statement analysis, pricing, control, stock turnover, inventory methods, promotion, fashion, and salesmanship. Prerequisite: BUS 3113. Three lecture hours a week. Credit: Three hours.

BUS 4093. Principles of Selling. Study of selling as a marketing function with emphasis on the personal selling process; problems confronting sales executives in the organization, direction, and evaluation of a sales force. Prerequisite: Junior standing and BUS 3113. Three lecture hours a week. Credit: Three hours.

BUS 4113. Marketing Research. Managerial uses of research methods applied to problems of sales strategy, pricing, distribution, and the determination of marketing policies. Prerequisites: BUS 3113 and MATH 2213. Three lecture hours a week. Credit: Three hours.

BUS 4133. Promotion Strategy. Management of the promotional mix of advertising, publicity, sales promotion, direct marketing, and personal selling with an emphasis on advertising. This course examines the interaction and coordination of these three elements with the firm’s overall marketing mix. Prerequisite: BUS 3113. Three lecture hours a week. Credit: Three hours.

BUS 4153. Services Marketing. Marketing decision-making related to the service industry. Solving marketing problems unique to the service firm. Topics include understanding service strategic issues, tools for service marketing, service intangibles, simultaneous production and consumption and internal marketing and not-for-profit issues. Prerequisite: BUS 3113. Three lecture hours a week. Credit: Three hours.

BUS 4163. Income Tax Accounting II. Special problems in preparing tax returns for individuals; preparation of tax returns for partnerships and corporations; preparation of employer’s federal and state tax reports; study of federal estate taxes and federal gift taxes, use of computers in tax research and tax returns. Prerequisite: BUS 3063. Three lecture hours a week. Credit: Three hours.

BUS 4173. Accounting Information Systems. An introduction to the use of accounting information systems within an organization. The control and communication of files and databases are studied. Applications requiring the use of spreadsheets, flowcharting and relational database software applications are used in this course. Prerequisites: BUS 3023 or permission of instructor. Three lecture hours a week. Credit: Three hours.

BUS 4183. Governmental and Not-For-Profit Accounting. Governmental and non-profit entities with emphasis on special accounts/funds and statements used by such entities. Prerequisites: BUS 2043, 2053, and 3123 or 3103. Three lecture hours a week. Credit: Three hours.

BUS 4203. Accounting Theory. Development and present status of financial and managerial accounting theory. Generally Accepted Accounting Principles are studied in depth. Prerequisites: BUS 3043 and 3103 or 3123. Three lecture hours a week. Credit: Three hours.

BUS 4213. Consumer Behavior. A study of consumer buying behavior in a marketing context. Analysis of factors affecting consumer motivation, behavior, and buying decisions. Prerequisite: BUS 3113. Three lecture hours a week. Credit: Three hours.

BUS 4223. Human Behavior in Business Administration. A study of the behavior of people in business and other formal organizations. Emphasis on the process of integrating employees into a work situation so that they are motivated to work together cooperatively, productively, and with economic, psychological, and social satisfaction. Prerequisite: Junior standing or consent of instructor. Three lecture hours a week. Credit: Three hours.

BUS 4243. Financial Management. Analysis of financial administration problems confronting the manager; obtaining funds; cash management; of assets; budgeting; government regulation of business financing. Prerequisites: BUS 2043 and BUS 2053 or equivalent, and BUS 3053 or equivalent. Three lecture hours a week. Credit: Three hours.

BUS 4253. Financial Planning. Comprehensive financial planning process based on model of Board of Standards of Certified Financial Planners (CFP). Collecting client data and establishing financial objectives. Insurance planning. Investment planning. Tax planning. Retirement planning. Estate planning. Special emphasis on financial planning issues unique to women. Three lecture hours a week. Credit: Three hours.

BUS 4273. Management of Compensation. A study of the total compensation system of management. Financial considerations are related to the interrelationship between employee organization, performance, rewards, satisfaction, and appraisal. Non-financial compensations are also studied. Three lecture hours a week. Credit: Three hours.

BUS 4333. Business Policy. A study of the complex decision-making situations that confront management. A case study approach to the formulation of business policies. Prerequisites: BUS 2043, 2053, 3003, 3053, 3113, 3153, 3533, and senior standing. Three lecture hours a week. Credit: Three hours.

BUS 4363. Merchandise Management. Study of factors necessary for profitably buying merchandise and managing retail inventories. Emphasis on role of buyer, markup planning, development of merchandise plans and open-to-buys, vendor relations. Prerequisite: BUS 3113. Three lecture hours a week. Credit: Three hours.

BUS 4423. Auditing. Auditing concepts, standards, and objectives; auditing procedures and sampling techniques; internal control evaluation; the writing of the audit report. Prerequisites: BUS 3043 and 3103 or 3123. Three lecture hours a week. Credit: Three hours.

BUS 4443. Small Business Management. Designed to provide theory and practical experience in the analysis of various small business operations. The integration and application of knowledge across functional areas are stressed. Three lecture hours a week. Credit: Three hours.

BUS 4503. Direct Marketing Strategies. Analysis and application of fundamental direct marketing strategies used to meet marketing goals. Topics include: market research, mailing list procurement, database management, direct mail strategy and production, catalogs, retail and business to business applications, direct response, telemarketing, electronic media, and interactive marketing. Ethical considerations concerning management of sensitive information and opportunities for women in the field will be emphasized. Prerequisites: BUS 3113 and BUS 4113. Three lecture hours a week. Credit: Three hours.

BUS 4543. Quantitative Management Analysis. Introduction of mathematical models that have practical applications for managers in business and industry. Includes probabilistic reasoning, bases for optimization decisions, linear and integer programming, transportation and inventory models, and survey of queueing and gaming models. Prerequisites: MATH 2203, 2213. Three lecture hours a week. Credit: Three hours.

BUS 4553. Advanced Marketing. Problems of marketing management including the development of appropriate marketing strategies, planning and operations and adjustments to changing environments and institutions in the marketplace. The managerial use of marketing tools in product development, market penetration, sales planning, forecasting, budgeting, consumer motivation, competitive strategy, and distribution cost control. Prerequisites: BUS 3113, 4113, 4133, or consent of instructor. Three lecture hours a week. Credit: Three hours.

BUS 4903. Selected Topics in Business. Variable content. Topics selected as needed. Prerequisite: Permission of instructor. Three lecture hours a week. Credit: Three hours.

BUS 4913. Independent Study. Individual projects and planned readings in business. Prerequisite: Permission of instructor. Credit: Three hours.

BUS 4953, 4956. Cooperative Education.


Graduate Courses

BUS 5093. Financial Accounting

BUS 5133. Marketing Management

BUS 5153. Research Methods in Business

BUS 5243. Administrative Managerial Finance

BUS 5263. Organizational Behavior in Business Administration

BUS 5273. Human Resource Administration

BUS 5333. Advanced Business Policy

BUS 5433. Managerial Accounting

BUS 5523. Management and Organization

BUS 5533. Advanced Management Information Systems

BUS 5543. Advanced Quantitative Management Analysis

BUS 5903. Special Topics

BUS 5913. Individual Study

BUS 5953. Cooperative Education

BUS 5973. Professional Paper

BUS 5983. Thesis

BUS 5993. Thesis


Economics Undergraduate Courses

ECO 1013. Principles of Microeconomics. Structure and operation of the economy explained through the role of microeconomic forces; price system; theory of firm; market situations (pure competition, monopoly, oligopoly); evaluation of the distribution of income. Three lecture hours a week. Credit: Three hours.

ECO 1023. Principles of Macroeconomics. A macroeconomic analysis covering money and banking, gross national product and income accounting, public finance, principles of taxation, labor, international economics (balance of payments), comparative economic systems. Three lecture hours a week. Credit: Three hours.

ECO 2233. Environmental Science, Economics and Law. Interdisciplinary introduction to the challenge of environmental protection. Examines materials on the scientific, economic, political, and legal issues that affect this area, including the current state of the environment and the processes and institutions which shape environmental law and policy. Three lecture hours a week. Credit: Three hours.

ECO 3053. Consumer Economics. A study of consumer problems and personal finance with emphasis on family planning, investments, insurance, taxation, estate planning, credit usage, and problems of home management. Three lecture hours a week. Credit: Three hours.

ECO 3063. Money and Banking. A survey of the role of money; history of currency; recent monetary legislation; banking and financial institutions; the Federal Reserve System; money and the national income; monetary and fiscal policy. Prerequisites: Junior standing and ECO 1013 or 1023. Three lecture hours a week. Credit: Three hours.

ECO 4913. Independent Study. Individual projects and planned readings in economics. Prerequisite: Permission of instructor. Credit: Three hours.


Graduate Courses

ECO 5023. Advanced Price Theory

ECO 5123. Advanced Macroeconomic Theory

ECO 5143. Advanced Managerial Economics

ECO 5173. Applied Health Economics

ECO 5913. Individual Study

ECO 5973. Professional Paper