Department of Fashion and Textiles - Fashion Merchandising Undergraduate Program
Chair: Marian Jernigan, Ph.D., Professor
Location: OMB 415
Telephone: (940) 898-2661
FAX: (940) 898-2711
e-mail: MJernigan@twu.edu
Bachelor of Science Degree - Fashion Merchandising
General Description
Students who plan to work in fashion management, selling, or buying should consider the Fashion Merchandising program. The topics studied in the Fashion Merchandising curriculum include fashion, merchandising, business, and consumer behavior, and the curriculum prepares students to plan, buy, promote, and sell merchandising assortments at both wholesale and retail levels. Thus, the fashion merchandising program bridges the gap between the basic knowledge obtained in general academic work and the practical approach found in the textile and apparel industries. Career opportunities in merchandising are projected to be good into the next century. Individuals who are assertive, flexible, and resourceful, who like to work with people, and who can assume responsibility, make quick decisions, and think clearly have the traits necessary for successful careers in fashion merchandising. Graduates can pursue careers as buyers, departmental managers, merchandise managers, store managers, store owners, sales representatives, merchandisers, merchandise allocators, merchandise planners, merchandise analysts, mall marketing directors, and fashion directors.
Core Curriculum
For the bachelor's degree in Fashion Merchandising, core curriculum requirements include courses in history, government, composition, literature or philosophy, mathematics, science, fine arts, women's studies, multicultural studies, and social sciences.
Major Courses Required